Facebook Ads Cost Per Purchase Benchmarks for Energy and Mining in South Africa

Key takeaways

• This analysis looks at cost per purchase trends for industry Energy and Mining and target country South Africa compared to the global trend; the analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
• No month-level data was available for Energy and Mining in South Africa during the period, so we benchmark against the global baseline and cannot determine if the country-industry segment is above market, below average, or in line with overall trends.
• Globally, cost per purchase averaged $47.82 over the last 12 months, peaking in February 2025 ($53.89) and bottoming in September 2025 ($32.29).
• The period closed 30.8% lower than it began (October 2024 to September 2025), with noticeable seasonality: higher costs in late Q4 and Q1, then a steady decline into late Q3.

What was analyzed

• Metric: cost per purchase (median by month)
• Industry: Energy and Mining
• Country selection: South Africa
• Period covered: October 2024 through September 2025
• Series provided: global baseline; the selected country-industry series contains no observations for this window.

Global baseline benchmarks (directional reference)

• 12‑month average: $47.82
• High: $53.89 in February 2025
• Low: $32.29 in September 2025
• First vs last month: $46.67 (Oct 2024) to $32.29 (Sep 2025), a −30.8% decline
• Volatility: average absolute month‑to‑month change of about $3.25
• Balance around the mean: 6 months above the 12‑month average (Dec–May), 6 months below (Oct–Nov, Jun–Sep)

Seasonality and timing patterns

• Q4–Q1 lift: Costs rose sharply from November to December (+$8.34, +19.3%) and remained elevated through March, consistent with holiday and new‑year demand dynamics observed in Facebook Ads benchmarks.
• Mid‑year normalization: April–June eased from the Q1 highs but stayed near the overall average.
• Late‑Q3 drop: A steep decline in September (−$13.40 vs August, −29.3%) set the period low, pulling the 12‑month average down and marking the sharpest monthly change.

Notable month-to-month movements

• Largest increase: November to December (+$8.34).
• Largest decline: August to September (−$13.40).
• Other meaningful shifts:
• February to March eased (−$1.28) after the peak.
• May to June declined (−$4.01), beginning a softer stretch into late summer.

Selected segment versus global

• Because the Energy and Mining selection for South Africa contains no observations in this timeframe, we cannot quantify its relative position (above market, below average, or aligned) against the global cost per purchase baseline.
• The global series provides a directional proxy only; any country‑industry interpretation should be treated as a benchmark reference rather than a measured outcome for South Africa.

Understanding cost per purchase benchmarks on Facebook Ads in industry Energy and Mining and South Africa helps advertisers make more efficient budget and creative choices.