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Facebook Ads Cost Per Purchase Benchmarks for Energy and Mining in Sweden

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Cost Per Purchase for Energy and Mining in Sweden

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • No in-segment data is available for Energy and Mining in Sweden; therefore, comparisons to the market baseline are not possible for this period.
  • Globally, median cost-per-purchase averaged 47.82 over the last 12 months, peaking at 53.89 in February 2025 and bottoming at 32.29 in September 2025.
  • From October 2024 to September 2025, the global level fell 30.8%, with notable month-to-month moves: a December spike (+19.3% m/m) and a sharp September drop (−29.3% m/m).
  • Overall month-to-month volatility for the global benchmark averaged about 7% in absolute terms.
  • Typical seasonality is visible: higher costs into late Q4 and early Q1, followed by a gradual moderation through summer.

The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

What this analysis covers

This analysis looks at cost-per-purchase (COST_PER_PURCHASE) trends for the Energy and Mining industry in Sweden compared to the global trend. Because the selected segment contains no observations for the period, the detailed trend discussion below focuses on the global baseline for context.

Global benchmark trend

  • Average: 47.82 across Oct 2024–Sep 2025.
  • High/low: High at 53.89 (Feb 2025); low at 32.29 (Sep 2025).
  • Start to end: 46.67 in Oct 2024 to 32.29 in Sep 2025 (−30.8%).
  • Notable movements:
  • Nov 2024 dipped to 43.19 before a strong December rally to 51.53 (+19.3% m/m).
  • A steady easing from March through August kept results in the mid‑40s to low‑50s.
  • September saw a pronounced drop to 32.29 (−29.3% m/m), the lowest point in the window.

Seasonal patterns and volatility

  • Seasonality: Costs typically lift around holiday and year‑end periods. The baseline reflects this with elevated levels in December through February, followed by a gradual cool‑down in spring and summer.
  • Volatility: Average absolute month‑over‑month change was approximately 7%. Outside the December surge and September correction, most months moved within a tight 1–8% range.

Comparison with the selected segment

  • Selected segment (Energy and Mining in Sweden): No data points were available for this timeframe, so relative positioning—above market, below average, or in line—cannot be determined.
  • Market context: The global baseline indicates higher costs around late Q4/early Q1 and easing through mid‑year, culminating in a sharp September decline.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry Energy and Mining and Sweden helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Energy and Mining industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Sweden, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Sweden Advertising Landscape

National Holidays

Jan 1New Year's Day
Jan 6Epiphany
Apr 18Good Friday
Apr 20Easter Sunday
Apr 21Easter Monday
May 1Labour Day
May 29Ascension Day
Jun 6National Day
Jun 21Midsummer Day
Nov 1All Saints' Day
Dec 25Christmas Day
Dec 26Second Day of Christmas

Key Shopping Season

Late November (Black Friday is huge), December (Christmas and post-Christmas sales), June (Midsummer seasonal promotions), January (Winter sale season)

Potential Advertising Impact

CPMs might spike during Black Friday and early December, especially in e‑commerce and fashion. Easter and Midsummer holidays often decrease weekday inventory but increase media usage during long weekends. Midsummer tends to be quiet in retail but active in travel and food sectors. Post-Christmas sales in January still see high digital ad demand.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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