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November 2024 - November 2025
Detailed observation of presented data
Cost Per Purchase (CPP) for the Entertainment industry across all countries ran consistently leaner than the global, all‑industry benchmark, but with sharper month‑to‑month swings. Over the 13‑month window, Entertainment averaged $42.45 per purchase versus $48.06 globally — about 12% lower — while tracing a choppier path with pronounced peaks in Q1 and troughs midyear and late in the year. The period opened high at $48.80 (Nov 2024), surged through early 2025, then cooled into the fall, landing at $33.60 by Nov 2025.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Entertainment in all countries compared to the global benchmark.
Across all countries, Entertainment CPP started at $48.80 in November 2024 and closed at $33.60 in November 2025 — a 31% decrease. The year’s high arrived in February 2025 at $52.86, closely followed by March at $52.39. The low came in July at $30.68, with another soft patch in November ($33.60). Overall, CPP ranged from $30.68 to $52.86, a span of about $22.
Volatility was the defining feature. Month‑to‑month absolute changes averaged $10.6 for Entertainment, roughly triple the $3.45 average swing in the global benchmark. Big pivots included a December 2024 drop (−$17.0 vs November), a March→April slide (−$17.5), a June→July step‑down (−$19.6), and an August rebound (+$14.2). By contrast, the global series moved more gradually until a sharp November 2025 reset.
On a half‑year view, Entertainment cooled meaningfully: H1 2025 averaged about $46.0 per purchase, while H2 (July–November) averaged $39.1 — down roughly 15%. The global benchmark also eased, from $51.5 in H1 to $44.6 in H2 (−13%).
The rhythm was clear:
These arcs align with typical auction pressure that often peaks around growth cycles in early Q1 and selected promotional windows, followed by periods of softer demand.
Entertainment’s CPP undercut the global average in most months, with a few notable exceptions:
Trend-wise, both series declined over the period, but global moved steadily before a late break, while Entertainment’s path was more jagged. The gap narrowed to near zero in March, widened sharply in mid‑spring, and oscillated into year‑end.
In sum, Facebook Ads benchmarks for Cost Per Purchase show the Entertainment industry across all countries averaging $42.45 — below the $48.06 global all‑industry level — with higher volatility and pronounced Q1 highs followed by midyear and late‑year softening. Understanding CPP alongside CPC trends, CPM analysis, and CTR performance helps contextualize country‑specific ad costs and industry ad performance for Entertainment across all countries.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Entertainment industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.
Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.
Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.
Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.
Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.
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