See how your purchase costs compare. Explore ecommerce conversion cost benchmarks by industry, region, and campaign type
February 2025 - February 2026
Detailed observation of presented data
Entertainment purchase costs ran consistently below the global benchmark, but with far sharper swings. Across all countries, median cost per purchase (CPP) for Entertainment averaged $40.87 over the 13-month window, about 18% lower than the $49.61 global, all‑industry baseline. The category peaked early (February) before falling into a spring and midsummer trough, rebounding strongly in late Q3, then holding near the mid‑$40s into the holidays. January 2026 delivered an extraordinary reset to single digits, magnitudes below the already-lower global dip.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Entertainment across all countries compared to the global benchmark.
Volatility was the defining feature. Month‑to‑month absolute moves in Entertainment averaged $10.77, over three times the global benchmark’s $3.33. Looking at 2025 alone, Entertainment shifted by $8.28 per month on average, versus $1.59 globally.
The category showed a pronounced rhythm:
By contrast, the global all‑industry CPP was remarkably steady from Q1–Q3 (around $52–54), softened in Q4 (to $49.25), and then eased to $25.15 in January 2026.
Entertainment ran below market nearly every month in 2025:
Trajectory comparison:
Within Facebook Ads benchmarks, the Entertainment industry’s cost per purchase across all countries stayed materially below the global all‑industry median while exhibiting much higher month‑to‑month variance. This CPP view complements broader CPC trends, CPM analysis, and CTR performance discussions by quantifying purchase efficiency at the category level. Understanding Facebook Ads cost‑per‑purchase benchmarks for the Entertainment industry across all countries helps quantify country‑agnostic ad costs and compare industry ad performance to global patterns.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Entertainment industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.
Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.
Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.
Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.
Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.
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