See how your purchase costs compare. Explore ecommerce conversion cost benchmarks by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Across all countries, Entertainment advertisers spent less per purchase than the market overall, but the ride was choppy. Cost per Purchase (CPP) opened 2025 near $47.67, peaked in February at $51.66, then plunged into a midyear trough before recovering into year-end—ultimately finishing almost exactly where it started at $47.70. The global all-industry benchmark followed a gentler slide from $53.25 in January to $45.08 in December. In short: Entertainment ran cheaper than the market most of the year, with sharper swings and a notable summer low.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Entertainment across all countries compared to the global benchmark.
Entertainment CPP showed a clear rhythm:
The global benchmark traced a smoother decline from Q1 (~$53.66) to Q4 (~$48.30), with the steepest single-month drop in November and a year-low in December. Both series spiked early (February) but diverged thereafter—Entertainment dipped harder midyear before normalizing.
Entertainment CPP ran below the market in 11 of 12 months, briefly moving above in December (+6% vs. global). The gap ranged widely:
Quarter to quarter, both series eased roughly 10% from Q1 to Q4, but the paths differed: the benchmark drifted steadily downward, while Entertainment fell sharply in Q2, rebounded in late Q3, and settled near parity with its January level by year-end.
These Facebook Ads benchmarks highlight how cost-per-purchase for Entertainment across all countries stayed consistently below the global average, with higher volatility and a pronounced Q2 trough followed by a late-year rebound. While CPC trends and CPM analysis often frame country-specific ad costs, this CPP view spotlights conversion efficiency: Entertainment industry ad performance globally exhibited lower costs than the market most months, converging toward global levels as 2025 closed. Understanding Facebook Ads cost-per-purchase benchmarks for the Entertainment industry across all countries helps advertisers evaluate acquisition costs relative to global patterns.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Entertainment industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.
Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.
Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.
Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.
Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.
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