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Facebook Ads Cost Per Purchase Benchmarks for Entertainment in Argentina

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Cost Per Purchase for Entertainment in Argentina

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • Based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks, Entertainment in Argentina shows a cost per purchase level that is about 10% below the global all‑industry baseline on average over the period analyzed.
  • Volatility is markedly higher than the global trend: average month‑to‑month movement is about 51% in Argentina vs. 5% globally.
  • Notable spikes occur in March and June 2025, followed by deep dips in July–August. The global baseline is steadier and peaks modestly in Q1.
  • Across the 11 matched months, Argentina is below the global baseline in 8 months and above it in October, March, and June.

This analysis looks at COST_PER_PURCHASE trends for the Entertainment industry in Argentina compared to the global trend.

Overview of Entertainment in Argentina

  • Average cost per purchase: 44.37
  • Median: 40.51
  • High: 94.71 (June 2025)
  • Low: 18.74 (August 2025)
  • Range: 75.97
  • Change from first to last month (Oct 2024 → Aug 2025): −60%
  • Volatility: average absolute month‑to‑month change of ~51%

Monthly highlights:

  • Q4 2024: 47.46 (Oct), 38.59 (Nov), 40.51 (Dec) — soft end to the year.
  • Q1–Q2 2025: 43.19 (Jan), 42.25 (Feb), sharp jump to 83.67 (Mar), sharp drop to 21.87 (Apr), rebound to 37.33 (May), then a peak at 94.71 (Jun).
  • Q3 2025: multi‑month lows at 19.75 (Jul) and 18.74 (Aug).

Notable month‑to‑month swings:

  • +98% in March, −74% in April, +71% in May, +154% in June, −79% in July, −5% in August.

Comparison to the global baseline

  • Global average (same months): 49.24 — Argentina is ~9.9% lower overall.
  • Global median: 50.97 — Argentina’s median is ~21% lower.
  • Global high/low: 53.89 (Feb 2025) / 43.19 (Nov 2024); range 10.69, indicating far less dispersion than Argentina’s 75.97 range.
  • Global volatility: average absolute month‑to‑month change ~4.7% (vs. 51% in Argentina).
  • First to last month (Oct 2024 → Aug 2025): −2% globally (vs. −60% in Argentina).
  • Relative positioning by month:
  • Above market: Oct (+1.7%), Mar (+59%), Jun (+102%).
  • Below average: the other 8 months, with the steepest underperformance in Apr (−58%), Jul (−57%), and Aug (−59%).

Seasonal context

  • Globally, costs typically firm up from late Q4 into Q1; the baseline peaks around January–February and remains relatively stable.
  • Argentina shows counter‑seasonal behavior: a pronounced surge in March and another in June, followed by sharp declines into July–August. This pattern is more erratic than the global norm and indicates significant intra‑year variability specific to Entertainment in Argentina.

Summary

Entertainment in Argentina posts a lower‑than‑global average cost per purchase but with substantially higher volatility, including sharp spikes in March and June 2025 and deep troughs in mid‑ to late‑Q3. Relative to the global baseline, Argentina is below average in most months, with only brief periods of above‑market costs. Understanding COST_PER_PURCHASE benchmarks on Facebook Ads in industry Entertainment and Argentina helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Entertainment industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Argentina, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Argentina Advertising Landscape

National Holidays

Jan 1New Year's Day
Mar 3‑4Carnival
Mar 24Truth & Justice Memorial
Apr 2Malvinas Day
Apr 18Good Friday
May 1Labour Day
May 25May Revolution Day
Jun 16Martín Miguel de Güemes Day
Jun 20Flag Day
Jul 9Independence Day
Aug 18San Martín Memorial Day
Oct 13Cultural Diversity Day
Nov 24National Sovereignty Day
Dec 8Immaculate Conception
Dec 25Christmas

Key Shopping Season

December (Christmas period)

Potential Advertising Impact

CPM might rise significantly during Carnival, Independence Day, and Christmas season. Retail and entertainment campaigns could require increased budgets.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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