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Facebook Ads Cost Per Purchase Benchmarks for Entertainment in Canada

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Cost Per Purchase for Entertainment in Canada

October 2024 - October 2025

Insights

Detailed observation of presented data

Facebook Ads benchmarks: cost per purchase for Entertainment in Canada vs. global

This analysis looks at cost per purchase trends for industry Entertainment and target country Canada compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Main takeaways

  • On average, Entertainment in Canada ran 28.4% below the global baseline across the same months ($35.25 vs. $49.24).
  • Costs trended down from October into late spring, hit a yearly low in June, spiked in July, and fell back in August—an atypical midsummer surge relative to global patterns.
  • Volatility was high in Canada: average month-to-month movement was $11.28 (36.3%), versus $2.24 (4.7%) globally.
  • Canada was below market in 9 of 11 months; exceptions were October and July, which landed slightly above the global median.

Entertainment in Canada: overall trend

  • Average cost per purchase: $35.25 across Oct 2024–Aug 2025.
  • High/low:
  • High: $54.02 in October 2024.
  • Low: $19.10 in June 2025.
  • Change from first to last month: down 53.9% from October ($54.02) to August ($24.94).
  • Notable movements:
  • Steady easing from October through December ($54.02 → $30.33).
  • A mid-year floor in June ($19.10), followed by a sharp July rebound to $47.59 (+$28.49, +149% month over month), before settling to $24.94 in August.
  • Volatility:
  • Average absolute month-to-month change: $11.28.
  • Average absolute month-to-month percent change: 36.3%.

Comparison to the global baseline

  • Average baseline (same months): $49.24.
  • Baseline high/low:
  • High: $53.89 in February 2025.
  • Low: $45.69 in August 2025.
  • Baseline trend: broadly stable, down 2.1% from October ($46.67) to August ($45.69).
  • Baseline volatility:
  • Average absolute month-to-month change: $2.24.
  • Average absolute month-to-month percent change: 4.7%.
  • Relative positioning by month:
  • Above market: October (+15.7%) and July (+3.0%).
  • Below market: all other months, most notably May (−53.8%), June (−59.3%), and August (−45.4%).

Seasonal patterns and what to watch

  • Global seasonality: costs typically stay elevated from Q4 through Q1 and gradually ease into summer.
  • Canada (Entertainment) this period: diverged from global seasonality—costs declined through winter and spring, hit a low in June, then showed a brief July spike before easing again in August.

Understanding cost per purchase benchmarks on Facebook Ads in industry Entertainment and Canada helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Entertainment industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Canada, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Canada Advertising Landscape

National Holidays

Jan 1New Year's Day
Feb (3rd Mon)Family Day
Apr 18Good Friday
Apr 21Easter Monday (federal)
May (Victoria Day)Victoria Day
Jul 1Canada Day
Sep (1st Mon)Labour Day
Oct (2nd Mon)Thanksgiving
Nov 11Remembrance Day
Dec 25Christmas Day
Dec 26Boxing Day

Key Shopping Season

Late November (Black Friday and Cyber Monday), December (holiday shopping, Boxing Day), Back-to-school (August-September), Mother's Day (May)

Potential Advertising Impact

CPM might increase during Canada Day, Labour Day, and Thanksgiving. Black Friday and Cyber Monday see heightened e‑commerce bidding. December holiday period may spike ad costs. Back-to-school and Mother's Day drive retail competition. Provincial holidays might alter weekday inventory availability.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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