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Facebook Ads Cost Per Purchase Benchmarks for Entertainment in Israel

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Cost Per Purchase for Entertainment in Israel

October 2024 - October 2025

Insights

Detailed observation of presented data

Facebook Ads cost-per-purchase benchmarks: Entertainment in Israel vs. global

  • The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
  • Entertainment in Israel shows a lower overall cost-per-purchase than the global baseline throughout the period, averaging 27.73 vs. 49.24 (about 44% below market).
  • Clear seasonal lift appears in Q4, with a pronounced spike in December and a sharp correction in February; a secondary rise emerges in June.
  • Volatility is high in Israel (average month-to-month absolute change ~28.9%) compared with the global trend (~4.7%), which is steadier and more gradual.
  • Over the full window, Israel trends slightly downward (-3.1% from October to August), broadly in line with the modest global softening (-2.1%).

Scope

This analysis looks at cost-per-purchase trends for industry Entertainment and target country Israel compared to the global trend.

Entertainment in Israel: monthly trend highlights

  • Average: 27.73
  • High: 40.62 in 2024-12
  • Low: 20.70 in 2025-08
  • Range: 19.93 (about 72% of the average), indicating meaningful variability.
  • First-to-last change: down 3.1% from 21.36 (2024-10) to 20.70 (2025-08).

Notable moves:

  • Q4 surge: 21.36 in October to 40.62 in December (+90%), the period’s peak.
  • Post-holiday drop: 39.14 in January to 21.31 in February (-45.6%), the sharpest monthly decline.
  • Mid-year lift: 22.75 in May to 35.34 in June (+55.4%) before easing to 26.57 in July and 20.70 in August.

Volatility:

  • Average month-to-month absolute change is ~28.9%.
  • Biggest jump: +62.3% (November to December).
  • Biggest dip: -45.6% (January to February).

Global baseline overview (all industries, all countries)

  • Average: 49.24
  • High: 53.89 in 2025-02
  • Low: 43.19 in 2024-11
  • Range: 10.69 (about 22% of the average), reflecting a smoother market.
  • First-to-last change: down 2.1% from 46.67 (2024-10) to 45.69 (2025-08).
  • Volatility: average month-to-month absolute change ~4.7%, with a moderate rise into Q4/early Q1 and a mild dip into early summer.

Head-to-head comparison

  • Relative level: Entertainment in Israel remains consistently below the global baseline every month, averaging 21.51 lower per purchase across the period (27.73 vs. 49.24).
  • Monthly gap: narrowest in December (10.91) when Israel peaks; widest in February (32.58) after Israel’s sharp correction.
  • Seasonal alignment: Both series show holiday-linked cost pressure, with the global peak in February and Israel peaking earlier in December, then normalizing more abruptly.

Seasonal patterns and stability

  • Costs typically rise into Q4; Israel’s spike is steeper and earlier (December), followed by a faster correction by February.
  • The global trend is steadier with a smaller amplitude, indicating more consistent market-wide pricing than the Entertainment-in-Israel segment.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry Entertainment and Israel helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Entertainment industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Israel Advertising Landscape

National Holidays

Apr 13–19Passover
May 1Independence Day
Jun 2Shavuot
Sep 23–24Rosh Hashanah
Oct 2Yom Kippur
Oct 7–14Sukkot

Key Shopping Season

Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)

Potential Advertising Impact

CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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