Facebook Ads Insights Tool

Facebook Ads Cost Per Purchase Benchmarks for Entertainment in Norway

See how your purchase costs compare. Explore ecommerce conversion cost benchmarks by industry, region, and campaign type

Cost Per Purchase for Entertainment in Norway

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • Entertainment in Norway sits below market: the average cost-per-purchase (CPP) in the selected data is 35.41, about 28% lower than the global baseline average of 49.24 across the same months.
  • Highly volatile locally: month-to-month CPP in Norway moves by an average of 15.38, versus only 2.24 in the global series.
  • Clear seasonal shape: the global baseline is elevated in December–February, while Norway shows a sharp March spike and sustained declines into summer, reaching the lowest CPP in August.
  • Over the period, Norway’s CPP fell 59% (October 2024 to August 2025), while the global baseline edged down 2%.

This analysis looks at cost-per-purchase trends for industry Entertainment and target country Norway compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Selected market overview: Entertainment in Norway

  • Average CPP: 35.41 across October 2024–August 2025.
  • High/low: Peak at 61.82 in March 2025; trough at 16.89 in August 2025. Range of 44.93.
  • Trend: From 41.43 in October 2024 to 16.89 in August 2025 (−59%).
  • Volatility: Average absolute month-to-month move of 15.38.
  • Notable spikes/dips:
  • Largest rise: +31.17 from February to March 2025 (30.64 → 61.82).
  • Largest drop: −37.96 from March to April 2025 (61.82 → 23.86).
  • Additional lows: 18.68 in June 2025, followed by a brief rebound to 37.00 in July before a new low in August.

Global baseline overview (same months for comparability)

  • Average CPP: 49.24 (October 2024–August 2025).
  • High/low: Peak at 53.89 in February 2025; low at 43.19 in November 2024. Range of 10.69.
  • Trend: From 46.67 in October 2024 to 45.69 in August 2025 (−2%).
  • Volatility: Average absolute month-to-month move of 2.24.
  • Seasonal pattern: Elevated CPP during December–February (51.53–53.89), consistent with higher demand around holiday and early Q1 periods, and modest softening into summer.

Norway vs. global: positioning and seasonality

  • Relative level: Norway is below market on average (−28% vs. global). It is below the global baseline in most months, with brief exceptions in November 2024 and March 2025 when Norway spiked above market.
  • Seasonality:
  • Global pattern shows higher CPP in Q4–Q1 and moderate declines thereafter.
  • Norway diverges with a pronounced March spike followed by steep declines through Q2–Q3, reaching the lowest CPP in August.
  • Stability: The global trend is steady with a narrow range, while Norway’s CPP exhibits wide swings, indicating markedly higher volatility.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry Entertainment and Norway helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Entertainment industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Norway, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

Optimize Smarter with Superads

Improve your Facebook ad performance

• Instant performance insights – See which ads, audiences, and creatives drive results.

• Data-driven creative decisions – Spot patterns to improve ROAS.

• Effortless reporting – No spreadsheets, just clear insights.

Get Started for free →

The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Norway Advertising Landscape

National Holidays

Jan 1New Year's Day
Apr 17Maundy Thursday
Apr 18Good Friday
Apr 20Easter Sunday
Apr 21Easter Monday
May 1Labour Day
May 17Constitution Day
May 29Ascension Day
Jun 8Whit Sunday
Jun 9Whit Monday
Dec 25Christmas Day
Dec 26Boxing Day

Key Shopping Season

Late November (Black Friday/Singles Day), December (Christmas & post‑Christmas sales), Spring holiday period (April–May travel and tourism)

Potential Advertising Impact

CPM and CPC could rise during Easter and Ascension when Norwegians travel or spend time on leisure. Constitution Day (May 17) is widely celebrated—media activity may increase and ad competition could intensify. Most public holidays result in shop closures; ad inventory may shrink during holidays. Pentecost weekend may reduce weekday competition.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

Explore Facebook Ads Metrics

Discover detailed cost benchmarks for different Facebook advertising metrics:

CPC (Cost Per Click)

Average cost per click benchmarks across industries

CPM (Cost Per Mille)

Cost per thousand impressions across different markets

CTR (Click Through Rate)

Benchmark click-through rates for Facebook ads

Cost Per Lead

Cost per lead across different markets

Cost Per Purchase

Average cost per purchase benchmarks across industries

Cost Per App Install

See how much it costs to get users to install an app