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Facebook Ads Cost Per Purchase Benchmarks for Finance in Israel

See how your purchase costs compare. Explore ecommerce conversion cost benchmarks by industry, region, and campaign type

Cost Per Purchase for Finance in Israel

October 2024 - October 2025

Insights

Detailed observation of presented data

Facebook Ads benchmarks: cost per purchase trends

  • This analysis looks at cost per purchase trends for industry Finance and target country Israel compared to the global trend; the analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
  • Finance in Israel ran far above market levels: average cost per purchase was about 9.3x the global baseline during Mar–Jul 2025.
  • Volatility in Israel was very high (average month‑to‑month swing ~146%), versus ~3.7% in the baseline.
  • A sharp April spike was followed by a two‑month correction and a partial July rebound, while the global trend steadily eased into summer.
  • The global baseline showed seasonal elevation from December through February and a broad decline into late summer.

Performance snapshot: Finance in Israel (selected data)

  • Period covered: Mar–Jul 2025
  • Average: 460.37
  • High: 890.59 (April 2025)
  • Low: 159.14 (March 2025)
  • First-to-last change: +141.7% (March to July)
  • Month-to-month moves:
  • March → April: +459.6% (notable spike)
  • April → May: −34.1%
  • May → June: −52.3%
  • June → July: +37.3%
  • Volatility: Average absolute month‑to‑month change ≈ 145.8%
  • Range: 731.45 from low to high, driven by the April surge

Interpretation for marketers: Finance in Israel experienced a pronounced April spike in cost per purchase, then normalized through June before a moderate July uptick. Overall levels remained elevated relative to March.

Global baseline comparison

To ensure a like‑for‑like view, we compare the same months (Mar–Jul 2025) against the global baseline:

  • Baseline average (Mar–Jul): 49.66
  • Baseline high/low: 52.61 (March) / 46.21 (July)
  • First-to-last change: −12.2% (March to July)
  • Volatility: Average absolute month‑to‑month change ≈ 3.65%
  • Relative positioning:
  • Average level: Israel Finance was ~9.3x above the global baseline (460.37 vs. 49.66)
  • Peak comparison: April Israel peak was ~17.3x the global April level (890.59 vs. 51.57)
  • July comparison: Israel remained ~8.3x above the July baseline (384.54 vs. 46.21)

Bottom line: Israel Finance was consistently above market and moved counter to the global easing pattern into summer.

Seasonal context from the global trend

Looking at the broader global baseline (Oct 2024–Sep 2025):

  • Average: 47.82
  • High: 53.89 (February 2025)
  • Low: 32.29 (September 2025)
  • Seasonal pattern: Elevated costs in December–February (holiday and early‑year lift) followed by a steady decline into summer and early fall.

The selected Israel Finance series shows a distinct April spike that does not align with the smoother global seasonality, underscoring market‑specific dynamics.

Understanding cost per purchase benchmarks on Facebook Ads in industry Finance and Israel helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Finance industry, Facebook ad costs can be typically higher due to high competition and valuable conversions. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Israel Advertising Landscape

National Holidays

Apr 13–19Passover
May 1Independence Day
Jun 2Shavuot
Sep 23–24Rosh Hashanah
Oct 2Yom Kippur
Oct 7–14Sukkot

Key Shopping Season

Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)

Potential Advertising Impact

CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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