Facebook Ads Insights Tool

Facebook Ads Cost Per Purchase Benchmarks for Finance in Norway

See how your purchase costs compare. Explore ecommerce conversion cost benchmarks by industry, region, and campaign type

Cost Per Purchase for Finance in Norway

October 2024 - October 2025

Insights

Detailed observation of presented data

Cost-per-purchase benchmarks for Finance in Norway vs. global baseline

This analysis looks at cost-per-purchase trends for industry Finance and target country Norway compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Key takeaways

  • Finance in Norway ran well below market: the October–November median cost-per-purchase averaged 1.64, compared to the global baseline’s 44.93 over the same months (about 96% lower).
  • Notable month-to-month dip in Norway: -30.1% from October (1.93) to November (1.35), indicating higher short-term volatility than the baseline.
  • The global baseline shows seasonal lift into December and early Q1, followed by easing through summer and a pronounced drop by September.

Selected segment performance (Finance, Norway)

  • Period covered: October–November 2024.
  • Average: 1.64 (median cost-per-purchase).
  • High/low: High in October at 1.93; low in November at 1.35.
  • Change from first to last month: -30.1% (a decrease of 0.58 points).
  • Volatility: With a single month-to-month move of -30.1%, the selected series shows a sharper swing than typical global movement in the same period.
  • Notable movement: A clear dip in November, with no counter-spike observed in the limited window.

Global baseline context (same months)

  • Average (Oct–Nov 2024): 44.93.
  • High/low: High in October at 46.67; low in November at 43.19.
  • Change from first to last month: -7.5% (a decrease of 3.48 points).
  • Relative to seasonal norms: The baseline declines from October to November, then rises into December (51.53) and remains elevated through February, consistent with Q4 holiday and early Q1 budget effects.

Comparative positioning

  • Level comparison:
  • October: Norway Finance at 1.93 vs. global 46.67 (about 95.9% below market).
  • November: Norway Finance at 1.35 vs. global 43.19 (about 96.9% below market).
  • Two-month average: 1.64 vs. 44.93 (about 96.3% below market).
  • Volatility comparison:
  • Norway Finance: -30.1% month-to-month.
  • Global baseline: -7.5% month-to-month.
  • Interpretation: Norway’s selected segment is below market on cost levels but shows a steeper monthly shift in the observed window.

Seasonality signals from the baseline

  • Q4–Q1: Costs typically increase around holiday periods; the baseline rises from November to December and remains elevated through January–February.
  • Mid-year easing: From spring into summer, the baseline trends downward, with a notable drop by September.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry Finance and Norway helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Finance industry, Facebook ad costs can be typically higher due to high competition and valuable conversions. For campaigns targeting Norway, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

Optimize Smarter with Superads

Improve your Facebook ad performance

• Instant performance insights – See which ads, audiences, and creatives drive results.

• Data-driven creative decisions – Spot patterns to improve ROAS.

• Effortless reporting – No spreadsheets, just clear insights.

Get Started for free →

The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Norway Advertising Landscape

National Holidays

Jan 1New Year's Day
Apr 17Maundy Thursday
Apr 18Good Friday
Apr 20Easter Sunday
Apr 21Easter Monday
May 1Labour Day
May 17Constitution Day
May 29Ascension Day
Jun 8Whit Sunday
Jun 9Whit Monday
Dec 25Christmas Day
Dec 26Boxing Day

Key Shopping Season

Late November (Black Friday/Singles Day), December (Christmas & post‑Christmas sales), Spring holiday period (April–May travel and tourism)

Potential Advertising Impact

CPM and CPC could rise during Easter and Ascension when Norwegians travel or spend time on leisure. Constitution Day (May 17) is widely celebrated—media activity may increase and ad competition could intensify. Most public holidays result in shop closures; ad inventory may shrink during holidays. Pentecost weekend may reduce weekday competition.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

Explore Facebook Ads Metrics

Discover detailed cost benchmarks for different Facebook advertising metrics:

CPC (Cost Per Click)

Average cost per click benchmarks across industries

CPM (Cost Per Mille)

Cost per thousand impressions across different markets

CTR (Click Through Rate)

Benchmark click-through rates for Facebook ads

Cost Per Lead

Cost per lead across different markets

Cost Per Purchase

Average cost per purchase benchmarks across industries

Cost Per App Install

See how much it costs to get users to install an app