Facebook Ads Cost Per Purchase Benchmarks for Finance in Philippines

Key takeaways

• This analysis looks at cost-per-purchase trends for the Finance industry in the Philippines compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
• No monthly observations were available for the selected segment (Finance, Philippines) in the provided period, so comparisons to the global baseline are directional rather than numeric.
• Globally, median cost-per-purchase averaged 47.82 over the last 12 months, peaking in February (53.89) and bottoming in September (32.29). From October to September, costs fell 30.8%.
• Seasonality is evident: costs rise into December–February and ease through mid‑year, with a sharp dip in September. Overall volatility is moderate, with an average month‑to‑month move of about 3.25, but September saw an outlier decline.

What the data covers

• Metric: cost-per-purchase (median, monthly)
• Selected segment: Finance industry, Philippines
• Baseline: global/ALL industries and countries
• Period: Oct 2024 to Sep 2025 (12 months)
• Context: Facebook Ads benchmarks and country-specific ad costs for performance marketers

Global baseline overview

• Average: 47.82 across the period.
• High: 53.89 in February 2025.
• Low: 32.29 in September 2025.
• First vs last month: 46.67 (Oct 2024) to 32.29 (Sep 2025), a decline of 30.8%.
• Volatility:
• Average absolute month-to-month change: ~3.25.
• Largest monthly swing: −13.40 from August to September (roughly −29% vs August).
• Smallest monthly shift: −0.52 from July to August.
• Seasonal pattern:
• Q4 into Q1 uplift: costs climbed from November (43.19) to a holiday/early‑year high across December (51.53) and February (53.89).
• Gradual easing: May (50.97) to August (45.69).
• Sharp late‑Q3 dip: September (32.29), the lowest point in the series.

Selected segment vs baseline

• Data availability: No selected_data points were recorded for Finance in the Philippines during the provided period. As a result, we cannot quantify whether the segment is above market, below average, or in line with overall trends.
• Directional context: If the segment follows global seasonality, marketers could expect higher cost-per-purchase around late Q4–Q1 and softer levels mid‑year; however, the September drop in the global series is unusually pronounced versus typical seasonality.

Summary

In the absence of segment observations for Finance in the Philippines, the global baseline offers a clear directional benchmark: cost-per-purchase averaged 47.82, peaked in February (53.89), and trended down to a low in September (32.29), with a 30.8% decline from October to September and moderate overall volatility. Understanding cost-per-purchase benchmarks on Facebook Ads in industry Finance and Philippines helps advertisers make more efficient budget and creative choices.