Facebook Ads Cost Per Purchase Benchmarks for Fitness & Training Centers

Introduction

Fitness & Training Centers saw cost per purchase (CPP) climb sharply across all countries, running well above the global, all‑industry benchmark throughout the year. The story is one of a steady late‑Q4 baseline, a New Year surge, and a pronounced summer peak before easing into October—paired with higher volatility than the market average. July stands out as the most expensive month, while November marked the most efficient entry point in this period.

This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Fitness & Training Centers in all countries available compared to the global benchmark.

The story in the data

Across all countries, Fitness & Training Centers’ median CPP averaged $142, ranging from a low of $95 in November 2024 to a high of $183 in July 2025—a span of $88 (about 62% of the average). The period opened at $95 in November, lifted to $103 in December, then jumped 48% month over month into January ($152). After a brief dip into March–April ($126–$124), CPP climbed again, pushing through June ($146) to a summer peak in July ($183). Costs remained elevated through August–September ($171–$175) before retreating to $141 in October. From start to finish, CPP rose 48%.

Volatility was notable: average absolute month‑to‑month movement was $17.6, or 13%—considerably choppier than the market baseline. The sharpest month‑over‑month lift came in January (+48%), while the steepest pullback occurred in October (−19% vs. September).

Seasonal and monthly dynamics

Seasonally, the category’s CPP softened in late Q4 (Nov–Dec average near $99), then surged with New Year demand, averaging $143 across Q1 (Jan–Mar). Q2 moderated to $134, reflecting a mid‑spring cooldown, before Q3 re‑accelerated to the period’s highest quarterly average at $176 as summer acquisition costs peaked. By October, CPP eased back to $141, signaling a comedown from summer intensity even as the broader market typically tightens into late Q4.

Country vs. Global

Compared to the global, all‑industry benchmark, Fitness & Training Centers operated at a significantly higher cost level across the board. The global median CPP averaged $49 over the same months—about 187% lower than the category’s $142 average. The market trend line was also calmer: the baseline’s average monthly move was just $2.6 (about 5.4%), versus $17.6 (13%) for Fitness & Training Centers.

The gap persisted every month. At its narrowest in December, the category’s CPP was still 106% above the global level ($103 vs. $50). At its widest in July, the industry cleared the market by 288% ($183 vs. $47). While the global benchmark stayed nearly flat from November to October (+2%), Fitness & Training Centers rose 48%, with the most pronounced divergence unfolding from late spring into summer.

Closing

Overall, Facebook Ads benchmarks show that cost per purchase for Fitness & Training Centers across all countries remains elevated, seasonally sensitive, and more volatile than the global all‑industry norm. Understanding CPP trends within industry ad performance—alongside CPM analysis and CTR performance context—helps frame country‑agnostic ad costs and the broader shape of CPC trends for Fitness & Training Centers worldwide.