Facebook Ads Cost Per Purchase Benchmarks for Fitness & Training Centers

Facebook Ads benchmarks: cost per purchase trends

This analysis looks at cost per purchase trends for industry Fitness & Training Centers and target country All countries available compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Key takeaways

• Fitness & Training Centers run above market: average cost per purchase of $124.66 vs a global baseline of $49.24 (+153%; ~2.5x higher).
• Strong mid-year escalation: costs peak in July at $194.08; the low is November at $74.18.
• Higher volatility than global: average absolute month-to-month change is 20.6% (vs 4.7% baseline).
• From first to last month, costs in the selected data rose +56.9% (Oct 2024 to Aug 2025); the baseline edged down -2.1%.
• Seasonality in this dataset: dip in November, rebound in December, sharp jump in January, then a steady climb into summer with a July peak.

Selected dataset summary (Fitness & Training Centers, All countries available)

• Average: $124.66 across Oct 2024–Aug 2025.
• High/low: highest in July ($194.08); lowest in November ($74.18). Range: $119.90.
• Trend: notable movements include:
• Oct → Nov: -22.7% (to $74.18)
• Nov → Dec: +15.6% (to $85.76)
• Dec → Jan: +63.2% spike (to $140.04)
• Jun → Jul: +31.3% surge (to the annual high)
• Jul → Aug: -22.4% pullback (to $150.54)
• Net change: +56.9% from October ($95.97) to August ($150.54).
• Volatility: average absolute month-to-month change of 20.6%, indicating a dynamic, less predictable cost environment.

Comparison to the global baseline

• Level: baseline average is $49.24, with a high of $53.89 (February) and a low of $43.19 (November). Range: $10.69.
• Stability: baseline month-to-month volatility averages 4.7%, showing relatively steady costs.
• Direction: from October to August, the baseline decreased slightly (-2.1%), contrasting with the rise in the selected data.
• Relative position:
• On average, Fitness & Training Centers are above market by roughly 2.5x (+153% vs global).
• In the latest month (August), the gap widens: $150.54 vs $45.69 (~3.3x above baseline).

Seasonality and volatility

• Seasonal pattern in the selected data: a Q4 dip (November), partial recovery in December, a pronounced January spike, and continued increases into mid-year culminating in a July peak, followed by a late-summer correction.
• The global trend remains comparatively flat through the same period with mild softening into summer.

Understanding cost per purchase benchmarks on Facebook Ads in industry Fitness & Training Centers and All countries available helps advertisers make more efficient budget and creative choices.