See how your purchase costs compare. Explore ecommerce conversion cost benchmarks by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Cost per Purchase for Fitness & Training Centers across all countries ran structurally above the overall market throughout the period, lifting sharply into early 2025, accelerating to a mid-year high, and then easing into Q4. The pattern was notably more volatile than the global all‑industry benchmark, with outsized swings around the summer peak and a pronounced Q4 cool‑down. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Fitness & Training Centers in all countries compared to the global benchmark.
The series opened at $95.38 in November 2024 and closed at $114.25 in November 2025, a 20% increase across the window. Median Cost per Purchase averaged $140.78, with a low at the start ($95.38 in November 2024) and a high of $183.42 in July 2025.
Momentum shifted early: December ticked up to $102.87, then January jumped to $152.48 (+48% month over month), the largest single-month gain in the period. February dipped marginally to $151.01 (−1%), followed by a March reset to $126.87 (−16%) and a lighter April at $124.22 (−2%). Through late spring and early summer, costs climbed again—$131.49 in May and $146.39 in June—before surging to the peak in July ($183.42). Elevated costs persisted through September ($169.65–$173.86), then cooled to $148.24 in October and $114.25 in November (−23% month over month), the sharpest monthly drawdown. Average absolute monthly movement was $18.5, with the largest upswing in January (+$49.6) and the steepest pullback in November (−$34.0).
The year’s rhythm shows a clear early-year lift, a Q2 consolidation, a strong Q3 peak, and a Q4 comedown. Costs almost doubled from November 2024 to July 2025 before easing back across October and November. This aligns with broad Facebook Ads benchmarks patterns where competition often intensifies toward year‑end and performance typically softens through Q4, with engagement frequently rebounding in early Q1.
Against the global all‑industry benchmark, Fitness & Training Centers remained well above market. The all‑industry baseline averaged $48.06, peaking at $53.81 in February 2025 and sliding to a low of $30.61 by November 2025, a −28% change from the start. In contrast, Fitness & Training Centers averaged $140.78—about 2.9x the global level over the period.
The premium ranged from 2.06x in December 2024 (the narrowest gap) to 3.91x in July 2025 (the widest). Through late summer and early autumn, the gap held in the 3.3x–3.5x range, and widened again in November to 3.7x as the global benchmark compressed to its low. Volatility differentiated the curves: average absolute monthly shifts were $18.5 for Fitness & Training Centers versus $3.45 for the global benchmark—over five times more volatile.
In the context of Facebook Ads benchmarks—spanning CPC trends, CPM analysis, and CTR performance—the Cost per Purchase story for Fitness & Training Centers across all countries is defined by a high mid‑year crest, elevated averages, and wider swings versus the market. Understanding Facebook Ads cost‑per‑purchase benchmarks for Fitness & Training Centers across all countries helps advertisers evaluate country‑specific ad costs and compare acquisition performance to global patterns.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Fitness & Training Centers industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.
Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.
Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.
Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.
Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.
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