Facebook Ads Cost Per Purchase Benchmarks for Fitness & Training Centers in Sweden

Key takeaways

• Based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks, Sweden’s Fitness & Training Centers cost-per-purchase ran well above market: about 5.4x higher than the global baseline on average over the same months.
• Volatility was high in Sweden, with average month-to-month absolute changes around 59%, versus just 5.6% in the global baseline—indicating a far more erratic cost pattern.
• Seasonal pattern: a sharp spike in November, a rebound in January, and a steady cooling into March–April. Globally, costs rose modestly into December–February and softened slightly by April.
• Overall trend in Sweden declined across the observed period: from 526.85 in November 2024 to 136.01 in April 2025 (down about 74%).

What this analysis covers

This analysis looks at cost-per-purchase trends for the Fitness & Training Centers industry in Sweden compared to the global trend. The figures reflect monthly medians and are intended as directional Facebook Ads benchmarks.

Sweden (selected) overview

• Period average: 273.38 across six months (Nov 2024–Apr 2025).
• High and low:
• High: 526.85 in November 2024.
• Low: 134.65 in March 2025 (136.01 in April, near the low).
• Range: 392.20 between high and low.
• Month-to-month movement:
• Nov → Dec: down ~68%.
• Dec → Jan: up ~143%.
• Jan → Feb: down ~33%.
• Feb → Mar: down ~50%.
• Mar → Apr: up ~1%.
• Average absolute MoM change: ~59% (high volatility).
• Start-to-end change: -74% from November to April.
• Notable spikes/dips:
• Sharp November peak followed by a December drop.
• January rebound, then a steady easing through March with stabilization in April.

Global baseline comparison

For the same months (Nov 2024–Apr 2025), the global baseline averaged 50.85.

• Relative level:
• Sweden averaged about 5.4x higher (273.38 vs. 50.85).
• Even at its lowest point (134.65 in March), Sweden remained roughly 2.6x above the global average.
• High and low (baseline):
• High: 53.89 in February 2025.
• Low: 43.19 in November 2024.
• Volatility:
• Baseline average absolute MoM change: ~5.6% (stable).
• Sweden’s volatility was an order of magnitude higher.
• Trend:
• Baseline rose from 43.19 (Nov) to 51.57 (Apr), up ~19%.
• Sweden declined ~74% over the same interval.

Seasonal patterns and timing

• Sweden showed a pronounced November peak, a common pressure point around late Q4, but then diverged from global patterns with a steep December drop and a strong January rebound.
• From February to April, Sweden’s costs trended down and stabilized, while the global baseline saw mild increases into February and a softening into April.
• Overall, Sweden’s Fitness & Training Centers cost-per-purchase was consistently above market and considerably more volatile than the global benchmark.

Understanding cost-per-purchase benchmarks on Facebook Ads in the Fitness & Training Centers industry and Sweden helps advertisers make more efficient budget and creative choices.