Facebook Ads Cost Per Purchase Benchmarks for Fitness & Training Centers in United Arab Emirates

Key takeaways

• This analysis looks at cost-per-purchase trends for Fitness & Training Centers in the United Arab Emirates compared to the global trend, and is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
• No country–industry observations are available for the selected dataset (United Arab Emirates, Fitness & Training Centers). As a result, we cannot determine whether the selected market is above market, below average, or in line with overall trends.
• The global baseline shows clear seasonality: costs rise from November into December and peak in February, then moderate through spring and summer, with a sharp drop in September.
• Overall baseline volatility is moderate, with an average absolute month‑to‑month move of about $3.25; the largest single drop occurs from August to September.

Scope and data availability

• Selected dataset: Fitness & Training Centers in the United Arab Emirates — no monthly cost‑per‑purchase data points were available for the period.
• Baseline dataset (global): monthly medians from October 2024 to September 2025.

Given the absence of selected data, the statistics below summarize the global baseline only and serve as directional context for Facebook Ads benchmarks.

Baseline overview (global cost-per-purchase)

• Period average: $47.82.
• High: $53.89 in February 2025.
• Low: $32.29 in September 2025.
• Range (high–low): $21.60.
• Change from first to last month: down 30.8% (from $46.67 in October 2024 to $32.29 in September 2025).
• Volatility: average absolute month‑to‑month change ≈ $3.25.
• Biggest monthly rise: +$8.34 from November to December.
• Biggest monthly drop: −$13.40 from August to September (≈ −29.3% vs. August).

Seasonal pattern

• Q4 uplift: Costs climb into the holiday period, averaging $47.13 across October–December, with a notable jump in December ($51.53).
• Q1 peak: Elevated pricing continues into the new year, averaging $52.94 across January–March, peaking in February ($53.89).
• Gradual cooling: Q2 average eases to $49.83 (April–June).
• Late‑summer/early‑fall reset: Q3 average falls to $41.39 (July–September), driven by a pronounced drop in September.

Across the 12 months, half the months (December through May) sit above the overall average ($47.82), while the back half of the period trends below average, culminating in the September low.

Selected vs. global baseline

• Selected dataset (United Arab Emirates, Fitness & Training Centers): no available monthly medians for cost‑per‑purchase during the period, so a numeric comparison to the global baseline cannot be made.
• Directionally, advertisers in this category and region should be aware that global costs typically rise in Q4 and remain elevated through February before moderating into summer, with the most pronounced pullback observed in September in this dataset.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry Fitness & Training Centers and United Arab Emirates helps advertisers make more efficient budget and creative choices.