Facebook Ads Cost Per Purchase Benchmarks for Fitness & Training Centers in United States

Facebook Ads cost-per-purchase benchmarks: 12‑month summary

This analysis looks at cost-per-purchase trends for industry Fitness & Training Centers and target country United States compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Key takeaways

• The United States Fitness & Training Centers segment ran above market: average cost-per-purchase of 118.2 versus a global baseline of 47.8 (about 2.5x higher).
• Highest month was July (176.98), lowest was September (15.17), indicating elevated volatility with a sharp late‑Q3 dip.
• From first to last month, the selected series fell 86.0% (October to September), while the baseline declined 30.8%.
• Volatility was high: average month‑to‑month swing of 31.4 for the selected data versus 3.3 for the baseline.
• Seasonal shape: no pronounced Q4 spike in the selected series; costs climbed into January and through summer, peaking in July, then dropped sharply in September.

Selected data overview (United States, Fitness & Training Centers)

• Average: 118.2; median: 127.9; range: 15.17–176.98.
• Highs and lows:
• High: 176.98 in July.
• Low: 15.17 in September.
• Notable movements:
• Largest increase: +56.65 from December to January (88.39 → 145.04).
• Summer build: April → July rose from 124.35 to 176.98.
• Largest decrease: −132.20 from August to September (147.37 → 15.17).
• Trend by quarter:
• Q4’24 average: 92.7
• Q1’25 average: 131.4
• Q2’25 average: 135.5
• Q3’25 average: 113.2 (skewed down by September’s drop)

Comparison to the global baseline

• Level comparison:
• Selected averaged 118.2 vs baseline 47.8 (median 127.9 vs 49.0).
• The selected series was above the baseline in 11 of 12 months; the only exception was September (15.17 vs 32.29), when it dipped 53% below market.
• Peak relative gap in July: 3.8x above baseline (176.98 vs 46.21).
• Volatility:
• Selected average monthly change: 31.4; baseline: 3.3.
• Baseline stayed within a narrower band (range 32.29–53.89) with its high in February.
• Directional change (first to last month):
• Selected: −86.0% (October to September).
• Baseline: −30.8% (October to September).

Seasonal patterns and context

• The selected series did not show a classic Q4 run-up; costs softened in November/December, then surged in January.
• A gradual climb through Q2 culminated in a midsummer high (July), followed by a pullback in August and an outlier drop in September.
• The baseline remained comparatively steady, modestly elevated in winter (January–March), and easing into Q3.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry Fitness & Training Centers and United States helps advertisers make more efficient budget and creative choices.