See how your purchase costs compare. Explore ecommerce conversion cost benchmarks by industry, region, and campaign type
August 2025 - August 2026
Detailed observation of presented data
Gaming cost-per-purchase moved through a year of big swings, generally sitting below the overall market but punctuated by sharp month-to-month moves and two distinct spikes. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Gaming in All countries available compared to the global benchmark.
The Gaming median cost per purchase began the period at $11.42 (July 2025) and finished at $26.43 (July 2026), rising roughly 131% from start to finish. Across the 13 months the Gaming series averaged about $31.7 per purchase, with a low of $11.42 (July 2025) and a high of $53.13 (May 2026). Month-to-month momentum showed a sharp lift from July into August–September 2025 (jumping into the low $40s), a dip through December 2025 to about $22, a rebound across Q1 2026, then a pronounced spike to $53.13 in May 2026 before settling back into the high $20s–low $30s.
Volatility was material: the monthly standard deviation was roughly $9.9, about 31% of the Gaming mean — indicating notable swings in cost-per-purchase across the year rather than a flat trend.
There’s a clear rhythm: an unusually low baseline in mid‑summer 2025, a sustained period around $35–$41 in late summer and autumn, softness in December, and a Q1 recovery into March. The standout outlier was May 2026, when Gaming peaked at $53.13 — the single highest month in the series — followed by a retreat into late‑spring moderation. The series shows sharper spikes and troughs than a typical “steady” seasonal pattern, reflecting episodic increases in purchase costs rather than a smooth seasonal curve.
Compared to the global benchmark (average about $47.6 over the same period), Gaming in All countries available ran materially lower on average — about 33% below the global cost-per-purchase. The gap varied widely by month: at its largest in July 2025 Gaming trailed the global benchmark by roughly 77%, while at its narrowest (and occasionally inverted) Gaming exceeded the baseline by up to ~34% (notably in July 2026). Baseline volatility was lower in relative terms (global SD ≈ $8.6; CV ≈ 18%), underscoring that Gaming was more volatile relative to its own mean than the global market.
Understanding Facebook Ads cost-per-purchase benchmarks for Gaming in All countries available provides a data-driven lens on industry ad performance and country-specific ad costs versus the broader market, useful when reading CPC trends, CPM analysis, and CTR performance signals into purchase-cost behavior.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Gaming industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.
Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.
Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.
Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.
Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app