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Facebook Ads Cost Per Purchase Benchmarks for Gaming in Spain

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Cost Per Purchase for Gaming in Spain

October 2024 - October 2025

Insights

Detailed observation of presented data

Facebook Ads cost per purchase benchmarks: Gaming in Spain vs. global

This analysis looks at cost per purchase trends for industry Gaming and target country Spain compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Key takeaways

  • Overall level: Gaming in Spain averaged 29.72 per purchase from Oct 2024–May 2025, about 41% below the global baseline (50.34) for the same months.
  • Volatility: Spain showed very high month-to-month swings (average absolute change 36.68) versus the baseline’s 2.44—roughly 15x more volatile.
  • Extremes: Spain ranged from a low of 0.18 (Dec 2024) to a high of 87.37 (Jan 2025). The baseline was far tighter, between 43.19 and 53.89.
  • Direction: Spain rose from 0.50 in Oct 2024 to 73.44 in May 2025 (roughly +14,600%), while the global trend inched up about +9.2% over the same period.
  • Seasonality: The global baseline shows steady, slightly elevated costs from December through February. Spain deviated from this with an atypical December dip and spikes in January and May.

Selected trend: Gaming in Spain

  • Average and median: Average 29.72; median 14.43 across eight months.
  • Highs and lows: Peak in January 2025 at 87.37; trough in December 2024 at 0.18. A secondary peak appears in May 2025 at 73.44.
  • Volatility: Large swings month to month, including a jump from 0.18 (Dec) to 87.37 (Jan), a pullback to 38.40 (Feb), another drop to 8.97 (Mar), then a rise through April (15.19) to May (73.44).
  • Overall change: From October’s 0.50 to May’s 73.44, the series ends dramatically higher, driven by two high-cost spikes (January and May).

Comparison to the global baseline

  • Levels: Spain’s average (29.72) is well below the global average (50.34). Median also trails sharply: 14.43 vs. 51.55 (about 72% lower).
  • Range and stability: The baseline is tight (43.19–53.89) and stable; Spain’s range is wide (0.18–87.37), signaling pronounced instability.
  • Month-by-month positioning: Spain is below market in six of eight months; only January (+35.06 vs. baseline) and May (+22.48 vs. baseline) sit above.
  • Trend shape: Baseline gently rises from October to February with minimal noise, consistent with typical holiday and early-year auction dynamics. Spain does not mirror this—costs collapse in December, spike in January, soften into March–April, then surge in May.

Seasonality notes

  • In many markets, costs typically increase in Q4 around holiday periods and remain elevated into Q1. The global benchmark reflects this with December–February near the top of the range.
  • Spain’s Gaming segment diverges: an unusually low December, a sharp January spike, and another lift in May. This results in a series that is below average overall but punctuated by occasional high-cost months.

Understanding cost per purchase benchmarks on Facebook Ads in industry Gaming and Spain helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Gaming industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Spain, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Spain Advertising Landscape

National Holidays

Jan 1New Year's Day
Jan 6Epiphany
Apr 17Maundy Thursday (some regions)
Apr 18Good Friday
Apr 21Easter Monday (some regions)
May 1Labour Day
Aug 15Assumption Day
Oct 13National Day of Spain
Nov 1All Saints' Day
Dec 6Constitution Day
Dec 8Immaculate Conception
Dec 25Christmas Day

Key Shopping Season

Late November–early December (Black Friday/Cyber Monday), Mid-August (summer promotions), December (Christmas & post-Christmas sales)

Potential Advertising Impact

CPM and CPC might increase during Semana Santa (Holy Week) and May Day, particularly for travel and tourism campaigns. 'Puentes' (bridge days) could reduce weekday inventory while pre-holiday traffic boosts media consumption. Black Friday typically marks sharp rises in retail competition. Late December brings peak ad volumes and e‑commerce CPM spikes.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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