Facebook Ads Cost Per Purchase Benchmarks for Hardware and Networking

Introduction

Hardware and Networking purchase costs ran hot and choppy across all countries, consistently above the global benchmark while tracing a distinctly seasonal arc. The year opened with an elevated spike around the holidays, swung sharply through late Q1 and Q2, then eased into a mid-year trough before stabilizing lower into October. The industry’s median Cost Per Purchase averaged 83.85, versus 49.28 globally—about a 70% premium—paired with far heavier month-to-month swings. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Hardware and Networking across all countries compared to the global benchmark.

The story in the data

Across the 12-month window, Hardware and Networking began at 115.00 in November 2024 and ended at 61.13 in October 2025, a 47% decline from peak to latest. The highest monthly median arrived in November (115.00), followed by a secondary crest in April (102.56) and March (101.02). The low point hit in July (57.06). Average Cost Per Purchase across all months was 83.85, spanning a wide 57–115 range.

Movement was pronounced:

• November to December fell 31% (115.00 to 79.11).
• February to March surged 33% (75.78 to 101.02).
• June to July dropped 27% (78.33 to 57.06).
• July to August rebounded 42% (57.06 to 81.02).
• September to October eased 14% (71.18 to 61.13).

Volatility averaged 15.4 per month in absolute terms, roughly six times the global baseline’s 2.5. By contrast, the global series was steady, averaging 49.28 and holding in a tight 42.7–53.8 band across the period.

Seasonal and monthly dynamics

The pattern resembles a holiday-driven lift, a choppy Q1/Q2, and a summer reset. The November spike aligns with year-end demand pressure; December cooled materially, then the metric re-accelerated into March–April. From there, median Cost Per Purchase trended down through June and found its floor in July before rebounding in August and settling lower into October. While performance typically softens through Q4 as competition rises, this view shows the late-year surge peaking in November with a notable December pullback—then a spring re-acceleration and a mid-year correction common in many Facebook Ads benchmarks.

Country vs. Global

Hardware and Networking stayed above market every month. The premium over the global benchmark averaged 70%, ranging from 21% in July to nearly 170% in November, with another wide gap in April (+99%). Month by month, the category’s line was markedly more volatile than the global trend. While the global benchmark was essentially flat over the period (+1% from November to October), Hardware and Networking declined 47% from its November high to October, with sharper intra-year swings. Q1 averaged 87.7 for the industry versus 52.8 globally; by Q3 it had cooled to 69.8 versus 48.7 globally, narrowing but still clearly above average. Overall, the global baseline rose gently in early 2025 and drifted within a 43–54 corridor, whereas Hardware and Networking traced a broader arc with larger amplitude.

Closing

In short, Facebook Ads benchmarks for Cost Per Purchase in Hardware and Networking across all countries show elevated, more volatile costs versus the global baseline—peaking in November, re-accelerating in spring, softening mid-year, and settling lower into October. Understanding Cost Per Purchase trends for Hardware and Networking across all countries helps situate industry ad performance against global patterns, alongside related CPC trends, CPM analysis, and CTR performance in country-specific ad costs.