Facebook Ads Cost Per Purchase Benchmarks for Hardware and Networking in Brazil

Key takeaways

• This analysis looks at cost-per-purchase trends for industry Hardware and Networking and target country Brazil compared to the global trend; the analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
• No observations were returned for the selected Brazil Hardware and Networking series in the period provided, so a direct comparison to the global baseline is not possible this month.
• Global baseline (all industries/countries) averaged 47.82 over Oct 2024–Sep 2025, peaking at 53.89 in February and bottoming at 32.29 in September.
• Baseline volatility was moderate on average (mean month-to-month move ~3.25), with notable swings: +19.3% in December and −29.3% in September.
• A seasonal lift is evident in late Q4 and Q1, with softening through mid-year and a sharp drop at the end of Q3.

Scope and dataset

• Metric: cost-per-purchase (median, monthly)
• Industry: Hardware and Networking
• Country: Brazil
• Baseline: global benchmark time series
• Note: The selected_data series for Brazil Hardware and Networking is empty for this period. All numerical insights below refer to the global baseline so marketers can anchor expectations against Facebook Ads benchmarks.

Selected series overview

• The selected Brazil Hardware and Networking series contains no monthly medians in the provided window. As a result, averages, highs/lows, and volatility cannot be computed for the selected segment, and relative positioning (“above market” or “below average”) cannot be determined this month.

Global baseline trends for cost-per-purchase

• Overall level: Average 47.82 across Oct 2024–Sep 2025.
• Highs and lows:
• High: 53.89 in Feb 2025
• Low: 32.29 in Sep 2025
• Range: 21.60 between peak and trough
• Trend direction:
• From Oct 2024 (46.67) to Sep 2025 (32.29): −30.8% overall change.
• Q4 2024 average: 47.13; Q1 2025 average: 52.94, indicating elevated costs early in the year.
• Q3 2025 average: 41.39, about 19.4% lower than H1 2025.
• Volatility:
• Mean absolute month-to-month change: ~3.25.
• Largest month-to-month increase: +19.3% from Nov to Dec (43.19 to 51.53).
• Largest month-to-month decrease: −29.3% from Aug to Sep (45.69 to 32.29).
• Seasonal pattern:
• Costs typically lift into late Q4 (holiday period) and remain elevated in Q1.
• Gradual easing through spring/summer, followed by a pronounced dip at the end of Q3.

Comparison to baseline

• Because the Brazil Hardware and Networking series has no data in this window, its level versus the global baseline cannot be assessed. The global benchmark provides a directional view: higher costs around December–February and a broad softening into late summer, culminating in a steep September dip.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry Hardware and Networking and Brazil helps advertisers make more efficient budget and creative choices.