Facebook Ads Cost Per Purchase Benchmarks for Hardware and Networking in Colombia

Facebook Ads cost-per-purchase benchmarks: Key takeaways

• This analysis looks at cost-per-purchase trends for industry Hardware and Networking and target country Colombia compared to the global trend; the analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
• Colombia’s Hardware and Networking median cost-per-purchase is well below the global baseline across all observed months (71%–93% lower).
• Selected data shows high volatility with sharp month-to-month swings (average absolute change ~96%), including a deep dip in November and a rebound in December.
• The global baseline is comparatively stable through most months, rising into December–February and then easing, with a notable drop by September—consistent with seasonal holiday pressure in Q4 and early Q1.

Selected series overview (Hardware and Networking, Colombia)

Across Oct 2024–Jan 2025, Colombia’s median cost-per-purchase averages 7.81. The high occurs in October (13.68) and the low in January (3.68). From the first to the last month, costs fell 73.1%.

Month-to-month movements:

• Oct → Nov: -71.4% (13.68 → 3.91), a pronounced dip.
• Nov → Dec: +154.6% (3.91 → 9.96), strong rebound.
• Dec → Jan: -63.1% (9.96 → 3.68), sharp pullback.

These swings point to elevated short-run volatility, with a range of nearly 10 points across four months.

Baseline context (global)

The global baseline averages 47.82 across Oct 2024–Sep 2025, ranging from a high of 53.89 (February 2025) to a low of 32.29 (September 2025). From October 2024 to September 2025, the baseline declines 30.8%, though within Q4–early Q1 it edges higher: October → January is +12.1%, and December–February are the highest stretch in the series. Month-to-month changes are generally modest (low single digits), except for a notable September step-down.

Colombia vs. global: relative positioning

Comparing overlapping months (Oct 2024–Jan 2025):

• Average level: Colombia 7.81 vs. global 48.43, placing Colombia about 83.9% below the global benchmark.
• By month:
• October: 13.68 vs. 46.67 (70.7% below market)
• November: 3.91 vs. 43.19 (90.9% below)
• December: 9.96 vs. 51.53 (80.7% below)
• January: 3.68 vs. 52.31 (92.9% below)

Volatility is starkly different: the selected series shows rapid reversals (down–up–down), while the global trend rises into December–February and then normalizes.

Seasonal patterns and timing

• Global: Costs typically increase in Q4 and peak around December–February, aligned with holiday and post-holiday demand.
• Colombia (Hardware and Networking): October is elevated, November dips notably, December recovers, and January turns lower again—deviating from the global rise into January. This indicates the local pattern is below market and more erratic, even during seasonally strong global months.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry Hardware and Networking and Colombia helps advertisers make more efficient budget and creative choices.