Facebook Ads Insights Tool

Facebook Ads Cost Per Purchase Benchmarks for Hardware and Networking in Norway

See how your purchase costs compare. Explore ecommerce conversion cost benchmarks by industry, region, and campaign type

Cost Per Purchase for Hardware and Networking in Norway

October 2024 - October 2025

Insights

Detailed observation of presented data

COST PER PURCHASE benchmarks for Facebook Ads: Hardware and Networking in Norway vs global This analysis looks at cost-per-purchase trends for industry Hardware and Networking and target country Norway compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Key takeaways

  • Norway sits above market: average cost per purchase of 296 across the period vs a global baseline of 49 (about 6x higher). Excluding the extreme May–July spike, Norway averages 98—still roughly 2x the global level.
  • Volatility is high: median month-over-month change is 49% (average 198% due to the May spike), versus a stable 5% in the baseline.
  • Seasonality: the global trend edges up into December–February, consistent with typical Q4/Q1 pressure, while Norway declines through Q4 to a December low before spiking sharply in May.
  • By month, Norway is above the global benchmark in 9 of 10 overlapping months (December is the exception).

Norway Hardware and Networking: trend highlights

  • Average, high, low: average 296; high 1,069.9 in May 2025; low 41.1 in December 2024.
  • First-to-last change: up 21.5% from October 2024 (166.7) to August 2025 (202.6).
  • Volatility:
  • Average absolute month-to-month change: 198%.
  • Median absolute change: 49% (indicating material swings even without outliers).
  • Notable movements:
  • Q4 2024 declined each month, bottoming in December (41.1).
  • May 2025 spiked to 1,069.9, then receded to 202.6 by August (down 81% from the peak), but August still remained 4.4x above the global benchmark that month.
  • Seasonal context: while costs typically rise in Q4 around holidays, Norway’s series fell through Q4 and was comparatively steadier in Q1 before the May surge.

Global baseline comparison

  • Average across overlapping months (Oct 2024–Aug 2025): 49.0.
  • High/low: high 53.9 (February 2025); low 43.2 (November 2024).
  • First-to-last change: down 2.1% from October 2024 (46.7) to August 2025 (45.7).
  • Volatility: average absolute month-to-month change 5.3%, indicating a smooth, predictable global pattern.

Relative positioning and seasonal signals

  • Overall level: Norway is materially above market (about 6x on average; 2x if excluding May–July).
  • Spread: Norway’s range (41.1 to 1,069.9) is far wider than the global range (43.2 to 53.9) across the same months.
  • Seasonality:
  • Global: mild elevation into December–February aligns with typical holiday and early-year dynamics.
  • Norway: atypical Q4 softness with a deep December trough; sharp, short-lived spike in May followed by normalization at still-elevated levels.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry Hardware and Networking and Norway helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Hardware and Networking industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Norway, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

Optimize Smarter with Superads

Improve your Facebook ad performance

• Instant performance insights – See which ads, audiences, and creatives drive results.

• Data-driven creative decisions – Spot patterns to improve ROAS.

• Effortless reporting – No spreadsheets, just clear insights.

Get Started for free →

The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Norway Advertising Landscape

National Holidays

Jan 1New Year's Day
Apr 17Maundy Thursday
Apr 18Good Friday
Apr 20Easter Sunday
Apr 21Easter Monday
May 1Labour Day
May 17Constitution Day
May 29Ascension Day
Jun 8Whit Sunday
Jun 9Whit Monday
Dec 25Christmas Day
Dec 26Boxing Day

Key Shopping Season

Late November (Black Friday/Singles Day), December (Christmas & post‑Christmas sales), Spring holiday period (April–May travel and tourism)

Potential Advertising Impact

CPM and CPC could rise during Easter and Ascension when Norwegians travel or spend time on leisure. Constitution Day (May 17) is widely celebrated—media activity may increase and ad competition could intensify. Most public holidays result in shop closures; ad inventory may shrink during holidays. Pentecost weekend may reduce weekday competition.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

Explore Facebook Ads Metrics

Discover detailed cost benchmarks for different Facebook advertising metrics:

CPC (Cost Per Click)

Average cost per click benchmarks across industries

CPM (Cost Per Mille)

Cost per thousand impressions across different markets

CTR (Click Through Rate)

Benchmark click-through rates for Facebook ads

Cost Per Lead

Cost per lead across different markets

Cost Per Purchase

Average cost per purchase benchmarks across industries

Cost Per App Install

See how much it costs to get users to install an app