Facebook Ads Cost Per Purchase Benchmarks for Hardware and Networking in Singapore

Key takeaways

• This analysis looks at cost per purchase trends for industry Hardware and Networking and target country Singapore compared to the global trend; the analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
• Overall level: Singapore sits markedly above market for most of the period, averaging 186.60 versus the global baseline’s 49.41 across the same months (+278% higher).
• Volatility: Selected data is highly volatile (average month‑to‑month absolute change ~71%), versus a very stable baseline (~7.6%).
• Seasonal signals: The baseline shows a typical holiday lift around December–January. Singapore’s selected series instead peaks sharply in March 2025 before trending down into early summer.
• Trend from first to last month: Singapore falls from 142.46 (Oct 2024) to 22.95 (Jun 2025), an 83.9% decrease; the baseline is essentially flat over the same window (+0.6%).

Selected time-series overview

• Coverage: Oct 2024 to Jun 2025 (missing Dec–Jan).
• Average: 186.60
• Median: 142.46
• High: 515.00 in March 2025 (notable spike, +75.6% vs February)
• Low: 22.95 in June 2025
• Range: 492.06
• Change from first to last month: −83.9%
• Month-to-month moves:
• Oct → Nov: −16.1%
• Nov → Feb: +145.3%
• Feb → Mar: +75.6% (peak)
• Mar → Apr: −67.5%
• Apr → May: −72.9%
• May → Jun: −49.6%
• Pattern: Elevated costs into Q1 with an extreme March spike, followed by a steep, continuous decline into May–June.

Comparison to the global baseline

Using the same months for comparability (Oct, Nov, Feb–Jun):

• Baseline average: 49.41 (selected is 3.78× higher on average)
• Baseline median: 50.97
• Baseline high/low: 53.89 (Feb 2025) / 43.19 (Nov 2024)
• Baseline month-to-month changes:
• Oct → Nov: −7.5%
• Nov → Feb: +24.8%
• Feb → Mar: −2.4%
• Mar → Apr: −2.0%
• Apr → May: −1.2%
• May → Jun: −7.9%
• First to last (Oct → Jun): +0.6%
• Relative positioning by month:
• Above market: Oct (3.05×), Nov (2.77×), Feb (5.44×), Mar (9.79×), Apr (3.25×)
• Below market: May (0.89×), Jun (0.49×)

Seasonality signals

• Global baseline: A clear holiday/New Year effect with higher costs in December–January (Dec 51.53, Jan 52.31 vs Nov 43.19), consistent with typical Q4/Q1 demand.
• Singapore, Hardware and Networking: The most pronounced movement occurs in late Q1 2025 (sharp March peak) rather than during Q4. After March, costs retrace rapidly, falling below the global level by May–June.

Summary

Across October 2024 to June 2025, cost per purchase for Hardware and Networking in Singapore is predominantly above average and far more volatile than the global benchmark, with a March 2025 surge followed by a substantial correction that brings costs below the global level by early summer. Understanding cost per purchase benchmarks on Facebook Ads in industry Hardware and Networking and Singapore helps advertisers make more efficient budget and creative choices.