Facebook Ads Cost Per Purchase Benchmarks for Hardware and Networking in United States

Facebook Ads cost-per-purchase benchmarks: Hardware and Networking in the United States vs global

This analysis looks at cost per purchase trends for industry Hardware and Networking in the United States compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Key takeaways

• The United States Hardware and Networking cost per purchase ran consistently above market every month, averaging $88.44 vs a global baseline of $47.82 (+85% higher).
• Volatility was elevated: average month-to-month movement was 27% in the selected data vs 7% globally.
• Q4 showed pronounced pressure with a spike in December, while late summer into September softened.
• From October 2024 to September 2025, the selected series fell 54%, a steeper decline than the baseline’s 31%.

Selected series highlights (United States, Hardware and Networking)

• Average cost per purchase: $88.44 across 12 months.
• High and low:
• Peak: $120.21 in Oct 2024.
• Troughs: $52.81 in Nov 2024 and $54.89 in Sep 2025.
• Range: $67.40 (about 76% of the average), indicating wide dispersion.
• Trend and volatility:
• Nov 2024 dipped 56% from October, then rebounded 99% in December.
• Moderate moves followed (Jan–Apr mostly within ±3%), then sharper declines in Apr–May (-24%), Jun–Jul (-22%), and Aug–Sep (-32%).
• Overall change from first to last month: -54%.

Comparison with the global baseline

• Level comparison:
• Average: $88.44 selected vs $47.82 baseline (+85% premium; roughly 1.85x).
• Monthly highs: $120.21 (selected) vs $53.89 (baseline, Feb 2025).
• Monthly lows: $52.81 (selected, Nov 2024) vs $32.29 (baseline, Sep 2025).
• Volatility comparison:
• Average absolute month-to-month change: 27% selected vs 7% baseline.
• Range as share of average: 76% selected vs 45% baseline.
• Directional comparison:
• First-to-last change: -54% selected vs -31% baseline, signaling a steeper late-period compression in the United States Hardware and Networking set.

Seasonal patterns and month-by-month context

• Q4 seasonality:
• Costs typically rise in the holiday period; the selected series fits this pattern with a high October and a December surge (Q4 average: $92.69), materially above the global Q4 average ($47.13).
• Q1 stability:
• Jan–Feb stayed near mid- to high-$80s with modest changes (+2–3%), before a March–April elevation ($109–$112).
• Late-summer easing:
• July softened to $73.71, drifted to $80.92 in August, then fell sharply to $54.89 in September—still above the global trough but well below earlier-year highs.

Overall, the United States Hardware and Networking segment showed consistently above-market cost per purchase with notably higher volatility than global norms, pronounced Q4 pressure, and a sharp late-summer/early-fall correction.

Understanding COST_PER_PURCHASE benchmarks on Facebook Ads in industry Hardware and Networking and United States helps advertisers make more efficient budget and creative choices.