Compare ecommerce conversion cost benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
Healthcare cost-per-purchase moved through a year of build, peak and a sharp end-of-series pullback — consistently above the global benchmark. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Healthcare in All countries available compared to the global benchmark.
Across the 13-month window (Jul 2025 → Jul 2026) Healthcare (All countries) averaged about $112 per purchase. It began at $92.93 in July 2025, climbed into a sustained early‑2026 run, peaked at $149.36 in April 2026, and finished at $54.01 in July 2026 — a net decline of roughly 42% from the starting point. The series high ($149) sat nearly three times the baseline in that month; the low ($54) arrived at the end of the series.
By contrast, the baseline (global) median averaged about $47.6 per purchase. The baseline peaked near $56 in March 2026 and troughed at $19.69 in July 2026. Over the full window Healthcare costs were roughly 2.36× the baseline on average (about +136% above global levels).
Month-to-month dynamics show notable swings: the single largest one‑month increase for Healthcare was about +30% (Jul→Aug 2025), while the largest collapse was −57% (Jun→Jul 2026). Average month‑to‑month absolute change in Healthcare cost per purchase was ~15.3%, compared with ~10.1% for the global baseline — indicating materially higher volatility.
The rhythm shows a rise from late Q3 2025 into Q1–Q2 2026, with Healthcare climbing through winter into a spring peak (Jan→Apr). Late Q4 (Nov–Dec 2025) registered modest uplift after a dip, while the spring months (Feb–Apr 2026) produced the highest sustained costs. The series ends with a pronounced mid-summer decline: a collapse from $125–$149 levels in May–June to roughly $54 in July 2026. The global baseline mirrors the end‑of‑series trough, suggesting a broad seasonal or market-level reset in July.
Across every month Healthcare (All countries) ran above the global benchmark. The narrowest gap occurred in July 2025, where Healthcare was about 89% above the global median. The widest gap appeared in April 2026, when Healthcare sat roughly 200% above the baseline (nearly triple). On average Healthcare’s cost per purchase remained +136% versus the global benchmark and exhibited roughly 50% greater month‑to‑month volatility.
Understanding Cost Per Purchase benchmarks for Healthcare across All countries available helps frame Facebook Ads benchmarks, CPC trends and broader CPM analysis when comparing industry ad performance and country-specific ad costs.
Facebook advertising cost benchmarks
Facebook advertising costs vary by industry, target audience, ad placement, and campaign objective. In the Healthcare industry, Facebook ad costs can be higher than average because of specialized audience targeting and compliance requirements. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPP values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
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It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.
Higher-priced products typically have a higher CPA because people take longer to convert. A higher CPA can work when the margin supports it. Measure CPA with AOV and LTV.
Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.
Manual bidding can help advertisers stay within a target CPA. It suits experienced advertisers who can monitor performance and adjust regularly. It provides more control and requires more effort.
Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.
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