Facebook Ads Cost Per Purchase Benchmarks for Healthcare in Argentina

Key takeaways

• This analysis looks at cost-per-purchase trends for industry Healthcare and target country Argentina compared to the global trend, based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
• Argentina’s Healthcare cost-per-purchase is far below market: average 2.48 across the four reported months versus a global baseline average of 47.82 (about 95% lower).
• The selected series shows a single spike in May (9.20) followed by very low costs in July (0.13) and August (0.10). From January to August, costs fell 78%.
• The global baseline is steadier, trending down from late Q1 into late Q3, with a 31% decline from October to September and average month-to-month volatility around 7%.
• Seasonality remains visible in the baseline (elevated in Q4–Q1, softer by late summer), while the selected series is dominated by a May outlier.

Overview of Argentina, Healthcare cost-per-purchase

• Coverage: January, May, July, August 2025.
• Average: 2.48 across the reported months; excluding the May spike, the average across January, July, and August is 0.24.
• High/low:
• High: 9.20 in May 2025.
• Low: 0.10 in August 2025.
• Change from first to last month: 0.48 in January to 0.10 in August (−78%).
• Volatility across observed transitions:
• Jan → May: +1,818% (from a very low base).
• May → Jul: −98.6%.
• Jul → Aug: −19.5%.
• Average absolute month-to-month change across reported points: roughly 645%, driven by the May spike.

Global baseline comparison

• Timeframe: October 2024 to September 2025.
• Average: 47.82.
• High/low:
• High: 53.89 in February 2025.
• Low: 32.29 in September 2025.
• Change from first to last month: 46.67 (Oct) to 32.29 (Sep), a −30.8% decline.
• Month-to-month volatility: approximately 7% on average, with the largest drop from August to September (−29%).

Relative positioning vs. global trend

• Level comparison:
• January 2025: 0.48 vs. 52.31 (about 99% below market).
• May 2025: 9.20 vs. 50.97 (about 82% below market).
• July 2025: 0.13 vs. 46.21 (about 99.7% below market).
• August 2025: 0.10 vs. 45.69 (about 99.8% below market).
• Overall: Argentina Healthcare is consistently below market, even during its May spike.

Seasonal patterns and notable months

• Baseline seasonality aligns with common Facebook Ads patterns: costs typically firm up in Q4 and peak around Q1 (February high), then ease into late summer, hitting a low in September.
• The selected series does not show a clear seasonal arc due to limited months and the May outlier. Post-May, costs settle into a very low band (0.13 → 0.10), in line with the broader late-summer softening visible in the baseline.

Summary

Argentina’s Healthcare cost-per-purchase sits well below average global benchmarks across all shared months, with one notable spike in May but otherwise extremely low costs. The global series shows recognizable seasonality—higher in Q4–Q1 and softer by late Q3—while the selected series is dominated by outlier-driven volatility. Understanding cost-per-purchase benchmarks on Facebook Ads in industry Healthcare and Argentina helps advertisers make more efficient budget and creative choices.