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Facebook Ads Cost Per Purchase Benchmarks for Healthcare in Denmark

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Cost Per Purchase for Healthcare in Denmark

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • Based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks, Healthcare in Denmark shows a consistently higher cost per purchase than the global trend for most months observed.
  • Average cost per purchase in Denmark: 63.33, versus the global baseline’s 48.69 over the same months (+30% above market).
  • Highest month in Denmark: August 2025 at 101.28; lowest: September 2024 at 2.04 (anomalously low). Excluding September, Denmark’s average rises to 69.46 (+42% above the baseline for Oct–Aug).
  • Volatility is elevated: average month-to-month change is 19.12 in Denmark vs 2.24 globally. Denmark is above the global benchmark in 10 of 11 months.
  • From first to last month, Denmark’s cost per purchase increased by approximately 4,860% (driven by the unusually low September starting point), while the global benchmark declined slightly (~2%).

Scope and framing

This analysis looks at cost per purchase trends for industry Healthcare and target country Denmark compared to the global trend for Facebook Ads benchmarks.

Denmark Healthcare trend highlights

  • Average: 63.33 across 11 reported months.
  • High: 101.28 in August 2025.
  • Low: 2.04 in September 2024 (notable dip and clear outlier versus subsequent months).
  • Notable movements:
  • Sharp lift from September to October (2.04 to 76.95).
  • Elevated costs through Q4 2024 and into early 2025 (Oct–Feb mostly 65–77).
  • A mid-year softening in May–July (59.87 → 49.30 → 50.77).
  • A pronounced spike in August 2025 to 101.28.
  • Average month-to-month absolute change: 19.12, indicating high volatility.

Comparison to the global baseline

  • Average (matching months): Global 48.69 vs Denmark 63.33 (+30% Denmark). Excluding the September outlier: Global 48.90 vs Denmark 69.46 (+42% Denmark).
  • High/low (matching months): Global high 53.89 (Feb 2025), low 43.19 (Nov 2024). Denmark’s range is broader (2.04 to 101.28), pointing to greater variability.
  • Momentum: Global first-to-last (Sep 2024 to Aug 2025) slid ~2%, whereas Denmark surged due to the atypical September starting point.
  • Denmark ran above market in 10/11 months; only September was below.

Seasonal patterns and volatility

  • Seasonal lift is evident: costs are elevated in Q4 (Oct–Dec) and remain strong into January–February, aligning with typical end-of-year pressure in advertising markets.
  • A mid-year easing appears from May through July before a sharp August spike.
  • Compared with the global series—where movements are modest and stable—Denmark’s Healthcare costs show materially higher month-to-month swings.

Understanding cost per purchase benchmarks on Facebook Ads in industry Healthcare and Denmark helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Healthcare industry, Facebook ad costs can be higher than average due to specialized audience targeting and compliance requirements. For campaigns targeting Denmark, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Denmark Advertising Landscape

National Holidays

Jan 1New Year's Day
Apr 17Maundy Thursday
Apr 18Good Friday
Apr 20Easter Sunday
Apr 21Easter Monday
May 29Ascension Day
Jun 8Whit Sunday
Jun 9Whit Monday
Dec 25Christmas Day
Dec 26Second Day of Christmas

Key Shopping Season

Christmas & Boxing Day (late Dec), Easter holidays (groceries, travel, tourism), Mother's Day and Valentine's Day

Potential Advertising Impact

CPM and CPC could rise during Easter period due to travel-related campaigns. Late December ad competition might intensify in retail and hospitality. Whit Weekend might reduce weekday competition. Strict retail closures on holidays could drop competition, but pre-holiday CPMs may escalate.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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