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Facebook Ads Cost Per Purchase Benchmarks for Healthcare in Sweden

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Cost Per Purchase for Healthcare in Sweden

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • Based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks, this analysis looks at cost-per-purchase trends for Healthcare in Sweden compared to the global trend.
  • Over the overlapping months, Sweden’s Healthcare cost-per-purchase (CPP) averaged $70.93 versus a $48.90 global baseline—about 45% above market.
  • High and low for the selected series: $101.28 (Aug 2025) and $49.30 (Jun 2025), a wide $52 range. The series rose 24.1% from the first to the last observed month (Oct 2024 to Aug 2025).
  • Volatility is elevated: average month-to-month absolute change ~24.9% (median ~18.5%), with a sharp August spike (+99.5% MoM). The global baseline is steadier at ~7.0% average monthly move (median ~2.4%).
  • Seasonal context: the global benchmark typically climbs in Q4 and stays firm into early Q1 (Dec–Feb). Sweden’s Healthcare CPP dipped in Nov–Dec but jumped in January, then surged unusually in August.

Scope and framing

This report covers Facebook Ads cost-per-purchase for the Healthcare industry in Sweden and compares it to the global baseline. The analysis references overlapping months where both time series are available. Note: the selected series has no data point for March 2025.

Trends in the selected time series

  • Average: $70.93 across 10 observed months.
  • High/low: $101.28 in Aug 2025 and $49.30 in Jun 2025.
  • Trajectory:
  • Oct 2024 started high at $81.63, then softened in Nov–Dec (around $69–$69).
  • January rebounded to $84.70 before retreating in February ($65.92).
  • After a missing March, April firmed to $78.15, followed by a slide into May–June ($59.87 → $49.30), a modest July uptick ($50.77), and a notable August spike to $101.28.
  • First-to-last change: +24.1% (Oct 2024 → Aug 2025).
  • Volatility:
  • Average absolute month-to-month move: ~24.9%; median ~18.5%.
  • Largest swing: +99.5% from July to August.

Global baseline context

  • Average (overlapping months): $48.90; full-series average (Oct 2024–Sep 2025): $47.82.
  • High/low (full series): $53.89 in Feb 2025 and $32.29 in Sep 2025.
  • First-to-last change (full series): −30.8% (Oct 2024 → Sep 2025). Over the overlapping window (Oct 2024 → Aug 2025), the baseline slipped a modest −2.1%.
  • Seasonality is visible: costs rise into December and remain elevated through January–February, then gradually ease.

Comparison to the global benchmark

  • Sweden’s Healthcare CPP runs above market in every overlapping month.
  • The premium narrowed in early summer: +5% in June and +10% in July.
  • It widened substantially in August: +122% vs. the global baseline.
  • Earlier months were consistently elevated: roughly +33% to +62% in December–January.
  • Overall positioning: above market on average (+45%), with higher volatility than the global trend.

Understanding COST_PER_PURCHASE benchmarks on Facebook Ads in industry Healthcare and Sweden helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Healthcare industry, Facebook ad costs can be higher than average due to specialized audience targeting and compliance requirements. For campaigns targeting Sweden, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Sweden Advertising Landscape

National Holidays

Jan 1New Year's Day
Jan 6Epiphany
Apr 18Good Friday
Apr 20Easter Sunday
Apr 21Easter Monday
May 1Labour Day
May 29Ascension Day
Jun 6National Day
Jun 21Midsummer Day
Nov 1All Saints' Day
Dec 25Christmas Day
Dec 26Second Day of Christmas

Key Shopping Season

Late November (Black Friday is huge), December (Christmas and post-Christmas sales), June (Midsummer seasonal promotions), January (Winter sale season)

Potential Advertising Impact

CPMs might spike during Black Friday and early December, especially in e‑commerce and fashion. Easter and Midsummer holidays often decrease weekday inventory but increase media usage during long weekends. Midsummer tends to be quiet in retail but active in travel and food sectors. Post-Christmas sales in January still see high digital ad demand.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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