Compare ecommerce conversion cost benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
HR & Staffing Cost Per Purchase (CPP) ran at a dramatically lower level than the global benchmark across the 13-month window, with a clear late-summer peak and a winter trough followed by a modest spring rebound. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for HR & Staffing in All countries available compared to the global benchmark.
HR & Staffing averaged about $1.56 per purchase across the period (July 2025–July 2026), starting at $1.10 in July 2025 and ending slightly lower at $1.01 in July 2026 (a decline of roughly 8%). The single highest month was September 2025 at $2.25 and the single lowest was July 2026 at $1.01. Monthly swings averaged about $0.34 in absolute terms — roughly a 21% move versus the HR mean — showing visible month-to-month momentum.
By contrast, the global benchmark (baseline) averaged about $47.55 per purchase, with a high near $56.0 in March 2026 and an abrupt low of $19.69 in July 2026. In absolute terms the baseline moved by about $4.78 per month on average, but that masked a dramatic collapse into July 2026. Put another way, HR & Staffing’s CPP was roughly $1.56 versus a market benchmark of $47.55 — about 30x lower (a ~97% gap) in dollar terms.
Timing shows a late-summer/early-fall crest and a distinct descent into the end of the year for HR & Staffing. Costs climbed from July into a September peak (+~105% from July to September), then eased through October and fell into a December low ($1.03). January 2026 produced a clear rebound (+~55% from December), followed by a modest rise into March (secondary high at $1.85) and a gradual softening through early summer to the July low.
The global baseline had a different rhythm: relatively elevated through late winter and peaking in March 2026, then a pronounced drop into July 2026. That baseline collapse amplified relative differences in the last month of the series.
Across every month, HR & Staffing costs sat well below the global benchmark — not by small margins but by orders of magnitude. HR & Staffing’s average CPP was ~3.3% of the global average, meaning HR & Staffing trailed the market benchmark in dollar terms by roughly 96–97% each month. In relative volatility terms HR & Staffing showed larger proportional swings (≈21% monthly on average) than the baseline (≈10% monthly relative movement), even though the baseline’s absolute dollar swings were much larger and ended in a dramatic July 2026 drop.
Understanding Cost Per Purchase benchmarks for HR & Staffing across All countries available provides a clear sense of how industry ad performance compares to broader Facebook Ads benchmarks, and it highlights distinct seasonal rhythm and relative volatility versus the global benchmark.
Facebook advertising cost benchmarks
Facebook advertising costs vary by industry, target audience, ad placement, and campaign objective. In the HR & Staffing industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPP values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.
Higher-priced products typically have a higher CPA because people take longer to convert. A higher CPA can work when the margin supports it. Measure CPA with AOV and LTV.
Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.
Manual bidding can help advertisers stay within a target CPA. It suits experienced advertisers who can monitor performance and adjust regularly. It provides more control and requires more effort.
Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.
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