Facebook Ads Cost Per Purchase Benchmarks for HR & Staffing

Introduction — main story

HR & Staffing Cost Per Purchase (CPP) ran at a dramatically lower level than the global benchmark across the 13-month window, with a clear late-summer peak and a winter trough followed by a modest spring rebound. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for HR & Staffing in All countries available compared to the global benchmark.

The story in the data

HR & Staffing averaged about $1.56 per purchase across the period (July 2025–July 2026), starting at $1.10 in July 2025 and ending slightly lower at $1.01 in July 2026 (a decline of roughly 8%). The single highest month was September 2025 at $2.25 and the single lowest was July 2026 at $1.01. Monthly swings averaged about $0.34 in absolute terms — roughly a 21% move versus the HR mean — showing visible month-to-month momentum.

By contrast, the global benchmark (baseline) averaged about $47.55 per purchase, with a high near $56.0 in March 2026 and an abrupt low of $19.69 in July 2026. In absolute terms the baseline moved by about $4.78 per month on average, but that masked a dramatic collapse into July 2026. Put another way, HR & Staffing’s CPP was roughly $1.56 versus a market benchmark of $47.55 — about 30x lower (a ~97% gap) in dollar terms.

Seasonal and monthly dynamics

Timing shows a late-summer/early-fall crest and a distinct descent into the end of the year for HR & Staffing. Costs climbed from July into a September peak (+~105% from July to September), then eased through October and fell into a December low ($1.03). January 2026 produced a clear rebound (+~55% from December), followed by a modest rise into March (secondary high at $1.85) and a gradual softening through early summer to the July low.

The global baseline had a different rhythm: relatively elevated through late winter and peaking in March 2026, then a pronounced drop into July 2026. That baseline collapse amplified relative differences in the last month of the series.

Country vs. Global (relative phrasing)

Across every month, HR & Staffing costs sat well below the global benchmark — not by small margins but by orders of magnitude. HR & Staffing’s average CPP was ~3.3% of the global average, meaning HR & Staffing trailed the market benchmark in dollar terms by roughly 96–97% each month. In relative volatility terms HR & Staffing showed larger proportional swings (≈21% monthly on average) than the baseline (≈10% monthly relative movement), even though the baseline’s absolute dollar swings were much larger and ended in a dramatic July 2026 drop.

Understanding Cost Per Purchase benchmarks for HR & Staffing across All countries available provides a clear sense of how industry ad performance compares to broader Facebook Ads benchmarks, and it highlights distinct seasonal rhythm and relative volatility versus the global benchmark.