Facebook Ads Insights Tool

Facebook Ads Cost Per Purchase Benchmarks for HR & Staffing in Argentina

See how your purchase costs compare. Explore ecommerce conversion cost benchmarks by industry, region, and campaign type

Cost Per Purchase for HR & Staffing in Argentina

October 2024 - October 2025

Insights

Detailed observation of presented data

Facebook Ads benchmarks: cost per purchase for HR & Staffing in Argentina vs. global

This analysis looks at cost per purchase (COST_PER_PURCHASE) trends for HR & Staffing in Argentina compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

  • Overall level: Argentina’s HR & Staffing cost per purchase averages 0.29, about 99.4% below the global baseline average of 47.82 (well below market).
  • Volatility: Local month-to-month movement averages 0.063 in absolute terms, with a dip into mid-year and a rebound in late summer. Global volatility averages 3.25, with a sharp drop at the end of the observed period.
  • Seasonal cues: The global series is elevated from December through February, then eases into summer and falls notably in September—consistent with typical holiday and post-holiday dynamics. The Argentina series aligns partially: softer in July, stronger in August.
  • Trend direction: Argentina’s first-to-last observed change (Feb to Aug) is +2.4%. The global series declines -30.8% from October to September, led by a steep September drop.

Selected data overview: HR & Staffing in Argentina

  • Timeframe and values: Feb 2025 (0.307), Jul 2025 (0.248), Aug 2025 (0.315).
  • Average: 0.29; median: 0.307.
  • High/low: High in Aug 2025 at 0.315; low in Jul 2025 at 0.248; range 0.066.
  • Month-to-month changes:
  • Feb → Jul: -0.059 (-19.2%).
  • Jul → Aug: +0.066 (+26.7%).
  • First-to-last change (Feb → Aug): +2.4%.
  • Volatility (avg absolute change): 0.063, indicating relatively modest swings around a very low level.

Global baseline context

  • Timeframe: Oct 2024 to Sep 2025.
  • Average: 47.82; high: 53.89 (Feb 2025); low: 32.29 (Sep 2025); range: 21.60.
  • Month-to-month pattern:
  • Q4–Q1 build: Dec (51.53) and Jan (52.31) rise into a Feb peak (53.89).
  • Gradual easing through summer: Aug at 45.69.
  • Notable dip: Sep falls sharply to 32.29 (a -13.40 step from Aug).
  • Volatility (avg absolute change): 3.25, with the largest single move in Sep.

Comparison and seasonality

  • Relative level: Argentina’s HR & Staffing cost per purchase averages 0.29 versus the global 47.82—about 99.4% lower and firmly below average across the entire period. Even the Argentina high (0.315) sits far beneath the global low (32.29).
  • Seasonal alignment: The global series shows elevated costs around December–February and softer conditions by late summer, then a pronounced September drop. The Argentina series, while sparse, shows a mid-year low in July and a rebound in August, broadly in line with easing then late-summer firming seen globally.
  • Stability: Despite its very low level, Argentina’s series exhibits small absolute movements (≈0.063 on average) compared with the global baseline’s larger swings.

Understanding cost per purchase benchmarks on Facebook Ads in industry HR & Staffing and Argentina helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the HR & Staffing industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Argentina, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Argentina Advertising Landscape

National Holidays

Jan 1New Year's Day
Mar 3‑4Carnival
Mar 24Truth & Justice Memorial
Apr 2Malvinas Day
Apr 18Good Friday
May 1Labour Day
May 25May Revolution Day
Jun 16Martín Miguel de Güemes Day
Jun 20Flag Day
Jul 9Independence Day
Aug 18San Martín Memorial Day
Oct 13Cultural Diversity Day
Nov 24National Sovereignty Day
Dec 8Immaculate Conception
Dec 25Christmas

Key Shopping Season

December (Christmas period)

Potential Advertising Impact

CPM might rise significantly during Carnival, Independence Day, and Christmas season. Retail and entertainment campaigns could require increased budgets.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.