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Facebook Ads Cost Per Purchase Benchmarks for HR & Staffing in Denmark

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Cost Per Purchase for HR & Staffing in Denmark

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • This analysis looks at cost per purchase trends for industry HR & Staffing and target country Denmark compared to the global trend; the analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
  • Denmark’s HR & Staffing median cost per purchase in January 2025 was $0.10, dramatically below market. It sits 99.8% below the global median in the same month ($52.31) and 99.8% below the global 13‑month average ($47.73).
  • The global baseline shows clear seasonality: costs rise through Q4 into early Q1, peaking in February 2025 ($53.89), then easing, with a sharp drop by September 2025 ($32.29). From September 2024 to September 2025, the global trend fell 30.7%.
  • Baseline month‑to‑month volatility averaged about $2.99, with the largest swing a -$13.40 decline from August to September 2025.
  • The Denmark series contains only one month, so within‑market volatility and seasonality can’t be assessed.

Context and scope

We summarize Facebook Ads benchmarks for cost per purchase (CPP) using monthly medians. The selected view focuses on HR & Staffing in Denmark and is compared to a global baseline. All values and trends reflect the data provided.

Selected data highlights: HR & Staffing in Denmark

  • Latest median (Jan 2025): $0.10.
  • Average across available period: $0.10 (single observation).
  • High/low: both $0.10 (single observation).
  • Change from first to last month: 0% (single observation).
  • Volatility: not assessable with one data point.

This single month indicates an exceptionally low CPP versus broader benchmarks.

Global baseline trend and seasonality

  • Average (Sep 2024–Sep 2025): $47.73.
  • High: $53.89 in February 2025.
  • Low: $32.29 in September 2025.
  • Change from first to last month: -30.7% (from $46.60 in Sep 2024 to $32.29 in Sep 2025).
  • Volatility (avg absolute month‑to‑month change): ~$2.99.
  • Largest increase: +$8.34 from November to December 2024 (+19.3%).
  • Largest decrease: -$13.40 from August to September 2025 (-29.3%).
  • Seasonality: costs typically increase in Q4 and into early Q1 (holiday and post‑holiday demand), then moderate later in the year.

Denmark vs. global comparison

  • Relative to the global January 2025 benchmark ($52.31), Denmark HR & Staffing is far below average at $0.10 (approximately 99.8% below market).
  • Relative to the global 13‑month average ($47.73), Denmark’s observed month is similarly 99.8% below.
  • Positioning: well below overall trends. While the baseline shows seasonal elevation in Q4/Q1 and a subsequent decline, the Denmark point does not provide enough history to establish a local seasonal pattern or volatility profile.

Conclusion

Denmark’s HR & Staffing cost per purchase in January 2025 is far below global Facebook Ads benchmarks, while the global trend shows familiar Q4/Q1 peaks and a notable late‑summer 2025 decline. Understanding cost per purchase benchmarks on Facebook Ads in industry HR & Staffing and Denmark helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the HR & Staffing industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Denmark, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Denmark Advertising Landscape

National Holidays

Jan 1New Year's Day
Apr 17Maundy Thursday
Apr 18Good Friday
Apr 20Easter Sunday
Apr 21Easter Monday
May 29Ascension Day
Jun 8Whit Sunday
Jun 9Whit Monday
Dec 25Christmas Day
Dec 26Second Day of Christmas

Key Shopping Season

Christmas & Boxing Day (late Dec), Easter holidays (groceries, travel, tourism), Mother's Day and Valentine's Day

Potential Advertising Impact

CPM and CPC could rise during Easter period due to travel-related campaigns. Late December ad competition might intensify in retail and hospitality. Whit Weekend might reduce weekday competition. Strict retail closures on holidays could drop competition, but pre-holiday CPMs may escalate.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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