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Facebook Ads Cost Per Purchase Benchmarks for HR & Staffing in Singapore

See how your purchase costs compare. Explore ecommerce conversion cost benchmarks by industry, region, and campaign type

Cost Per Purchase for HR & Staffing in Singapore

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • This analysis looks at cost per purchase trends for industry HR & Staffing and target country Singapore compared to the global trend; the analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
  • The selected series has a single data point: January 2025 cost per purchase of $0.10. With only one month, seasonality and volatility cannot be inferred.
  • In January 2025, Singapore HR & Staffing was far below market: $0.10 versus the global baseline of $52.31 (about 99.8% lower).
  • The global baseline shows clear seasonality: costs rise through Q4, peak in February, then ease through summer with a sharp dip in September 2025. From Sep 2024 to Sep 2025 the baseline fell 30.7%.

What the selected series shows (HR & Staffing, Singapore)

  • Coverage: 1 month (2025-01).
  • Average: $0.10 (same as the single observation).
  • High/low: $0.10 / $0.10.
  • First-to-last change: 0% (single observation).
  • Volatility: not measurable with one data point.

Global baseline context

  • Period covered: Sep 2024 to Sep 2025 (13 months).
  • Average: $47.73.
  • High: $53.89 in Feb 2025.
  • Low: $32.29 in Sep 2025.
  • Range: $21.60 across the period.
  • First-to-last change: from $46.60 (Sep 2024) to $32.29 (Sep 2025), down 30.7%.
  • Month-to-month volatility: average absolute change ≈ $2.99 (~6% of the mean), with notable moves:
  • Nov → Dec 2024: +$8.34 into the holiday period.
  • Aug → Sep 2025: −$13.40, the steepest monthly drop in the series.
  • Seasonality: costs typically increase in Q4 around holiday periods, peak in late Q4/early Q1 (Dec–Feb), and soften into mid-year.

Comparison: Singapore HR & Staffing vs. global baseline

  • Point-in-time comparison (Jan 2025):
  • Singapore HR & Staffing: $0.10.
  • Global baseline: $52.31.
  • Relative position: approximately 99.8% below market (about 0.19% of the global level), clearly below average.
  • Against the broader baseline pattern:
  • The selected January value sits far under even the baseline’s annual low ($32.29 in Sep 2025), indicating a materially lower cost per purchase than the global norm for that month.
  • Because the selected series contains a single month, we cannot assess alignment with typical Q4/Q1 seasonal lifts or ongoing volatility.

Seasonal patterns to note

  • In the global view, cost per purchase tends to rise through Q4, often continuing into January–February, then moderate through spring and summer before late-year movements. The Jan 2025 baseline level ($52.31) fits this seasonal upswing, whereas the Singapore HR & Staffing snapshot is significantly below that pattern.

Understanding cost per purchase benchmarks on Facebook Ads in industry HR & Staffing and Singapore helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the HR & Staffing industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Singapore, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Singapore Advertising Landscape

National Holidays

Jan 1New Year's Day
Jan 29Chinese New Year Day 1
Jan 30Chinese New Year Day 2
Mar 31Hari Raya Puasa
Apr 18Good Friday
May 1Labour Day
May 12Vesak Day
Jun 7Hari Raya Haji
Aug 9National Day
Oct 20Deepavali
Dec 25Christmas Day

Key Shopping Season

Late January (Chinese New Year), October–December (Deepavali, National Day promotions, Christmas), Mid-year retail events

Potential Advertising Impact

CPM and CPC might rise during Chinese New Year and Deepavali for gifting, food, and apparel categories. Good Friday, Hari Raya, and Vesak Day long weekends could shift consumer behavior and spike media consumption. National Day promotions might elevate ad costs in entertainment and tourism. Singapore's small, affluent market means events can have noticeable retail impact.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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