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Facebook Ads Cost Per Purchase Benchmarks for HR & Staffing in United Arab Emirates

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Cost Per Purchase for HR & Staffing in United Arab Emirates

October 2024 - October 2025

Insights

Detailed observation of presented data

Main takeaways

  • This analysis looks at cost-per-purchase trends for industry HR & Staffing and target country United Arab Emirates compared to the global trend; the analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
  • In January 2025, the United Arab Emirates HR & Staffing median cost-per-purchase was 0.10, far below the global median of 52.31 for the same month—around 99.8% below market.
  • With only a single month available for the selected series, volatility and seasonality cannot be inferred; the global baseline shows a typical Q4–Q1 uplift and a pronounced softening into late Q3.
  • The global baseline averaged 47.82 across the last 12 months, peaked in February 2025 (53.89), and hit a low in September 2025 (32.29), with an average month-to-month move of about 3.25 points.

Selected series: HR & Staffing in United Arab Emirates

  • Coverage: 1 month (January 2025).
  • Median cost-per-purchase: 0.10.
  • High/Low: 0.10 / 0.10.
  • Volatility: not assessable with a single observation.
  • Change from first to last month: 0.0% (single month).

Given the single data point, this reads as an unusually low cost-per-purchase versus global levels for the same period.

Comparison to the global baseline

  • January 2025 comparison:
  • United Arab Emirates HR & Staffing: 0.10
  • Global baseline: 52.31
  • Relative position: approximately 99.8% below global. This places the selected series well below market for January.
  • Against the full-year global context (12 months), the selected value remains far below the baseline average of 47.82, indicating materially cheaper conversion costs than overall benchmarks for the observed month.

Global baseline trend context

  • Period average: 47.82.
  • High: 53.89 in February 2025.
  • Low: 32.29 in September 2025.
  • First-to-last change (Oct 2024 to Sep 2025): down 30.8%.
  • Volatility: average absolute month-to-month change of roughly 3.25 points (~6–7% vs the baseline average).
  • Notable movements:
  • Q4 holiday lift: after a dip in November (43.19), December rose sharply to 51.53, with elevated levels carrying into January (52.31) and peaking in February (53.89).
  • Mid-year moderation: gradual easing from April to August, followed by the steepest drop from August (45.69) to September (32.29).

Seasonality and positioning

  • Seasonal pattern in the baseline indicates higher costs around late Q4 and early Q1, with a notable softening into late Q3.
  • For January 2025 specifically, HR & Staffing in the United Arab Emirates is well below average and below market compared with the global benchmark.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry HR & Staffing and United Arab Emirates helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the HR & Staffing industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting United Arab Emirates, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

United Arab Emirates Advertising Landscape

National Holidays

Jan 1New Year's Day
Mar 30–31Eid al-Fitr
Jun 6Arafat Day
Jun 7–9Eid al-Adha
Jul 7Islamic New Year
Sep 15Prophet Muhammad's Birthday
Dec 1Commemoration Day
Dec 2–3UAE National Day

Key Shopping Season

Ramadan + Eid (Mar–Apr), End of November–December (UAE National Day, Christmas, New Year), Dubai Shopping Festival (mid-Dec through Jan)

Potential Advertising Impact

CPMs may rise sharply during Ramadan and Eid, especially in e‑commerce, gifting, F&B, and beauty sectors. UAE National Day campaigns could lead to high local bidding activity in travel, banking, and luxury retail. Dubai Shopping Festival drives elevated CPMs from mid-December to mid-January. Islamic holidays shift each year, affecting year-over-year comparisons.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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