See how your purchase costs compare. Explore ecommerce conversion cost benchmarks by industry, region, and campaign type
February 2025 - February 2026
Detailed observation of presented data
Israel’s cost per purchase ran well below the global benchmark, but the real story is the motion: a spring trough, a steep summer climb, and an autumn peak before cooling into year-end. Across all industries, Israel averaged about 27.1 per purchase in 2025 versus a 51.7 global median—roughly half the worldwide level—yet it moved more dramatically month to month than the steady global line. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Israel compared to the global benchmark.
Israel opened the year at 18.55 in January and closed at 19.93 in December, a modest 7% lift across the year. The low arrived in May at 10.74, followed by a sharp upswing that culminated in an October high of 41.39—about 3.8x higher than the May trough. Notable inflection points included a 64% drop from March (35.30) to April (12.87), a 66% jump from June (22.90) to July (37.96), and a 39% slide from October’s peak to November (25.23). Median volatility—measured as the average absolute month-over-month change—was high at roughly 8.7, signaling pronounced swings around the 27.1 annual average.
Globally, cost per purchase was comparatively stable: a narrow band between 47.3 and 54.8, starting at 53.15 in January and easing to 47.62 in December (down ~10%). Monthly swings averaged just 1.6, underscoring a smoother market-level cadence than Israel’s choppier path.
Israel’s rhythm split into four clear chapters. Q1 averaged 25.7 with a late-quarter surge; Q2 softened to a yearly low at 15.5; Q3 was the costliest stretch at 38.3, sustained across July–September; and Q4 settled to 28.9, peaking in October before easing into year-end. This arc mirrors typical late-year intensity seen in Facebook Ads benchmarks—costs often rise around autumn retail cycles—though Israel’s October spike was followed by a faster cooldown than the global pattern.
Globally, seasonality was restrained: Q1 at 53.6, Q2 and Q3 both near 51.9, and Q4 slightly lower at 49.2, with a soft November and a mild December rebound.
Israel consistently sat below the global benchmark each month by 22% to 80%. The widest gaps appeared during the Q2 trough (May was ~80% below global), while the narrowest gaps showed up in late Q3–early Q4: July (−23%), September (−25%), and October (−22%). The global trend drifted gently lower (−10% YoY for 2025), whereas Israel’s line was markedly more volatile—roughly 5.5x the month-to-month movement—climbing from a spring low to an October crest before resetting.
In sum, Facebook Ads benchmarks for cost per purchase show Israel’s all-industries market priced well below the global median but with sharper intra-year swings and a distinct Q3–October crest. Understanding country-specific ad costs through CPP, alongside broader CPC trends, CPM analysis, and CTR performance context, helps frame industry ad performance in Israel relative to global patterns.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)
CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.
It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.
Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.
Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.
Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.
Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app