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June 2025 - June 2026
Detailed observation of presented data
Israel’s Cost per Purchase (CPP) ran notably below the global benchmark across this 12‑month window, with a choppy pattern of mid‑year lift and late‑spring troughs. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries in Israel compared to the global benchmark.
Over June 2025–May 2026, Israel’s median Cost per Purchase averaged about $31.8, starting at $24.77 in June 2025 and falling to $19.09 by May 2026 — a net decline of roughly 23% from start to finish. The Israeli series peaked in October 2025 at about $46.32 and troughed in May 2026 at $19.09, so the absolute range was roughly $27.2. Month‑to‑month moves were sizable: Israel climbed from $24.8 in June to $46.3 by October (an ~87% lift), then slid sharply into November and again into early 2026 before ending at the year’s low.
By contrast the global baseline averaged roughly $49.8 over the same months, with a high near $55.5 in March 2026 and a low near $42.2 in May 2026. Global CPP rose into early 2026 before easing into spring, while Israel experienced wider swings within that same rhythm.
The Israeli pattern shows a pronounced mid‑year ramp into Q4 (June → Oct) followed by a rapid contraction in late Q4 and further weakness into early Q1 before a partial rebound in March and a final decline in April–May. The strongest month for Israel was October; the softest month was May. Volatility was concentrated around late Q3–early Q4 and again around the turn of the year — clear episodic swings rather than a smooth seasonal curve. Globally, the rhythm was more muted: a rise into March 2026 and a pullback heading into Q2, consistent with heavier competition cycles in late Q1 and Q4 pressure points.
Israel’s Cost per Purchase ran materially below global levels throughout the period. On average Israel was about 36% lower than the global CPP ($31.8 vs $49.8). The monthly gap narrowed to its smallest in October 2025 (Israel ~11% below global) and widened to its largest in February 2026 (roughly 57% below). Israel’s month‑to‑month absolute changes averaged about $7.9 (≈25% of its mean), while the global series averaged about $3.1 monthly swings (≈6% of its mean), indicating Israel was substantially more volatile than the baseline.
This data‑driven summary of Cost per Purchase (CPP) trends for All industries in Israel highlights a year of pronounced mid‑year lift, higher volatility, and persistent under‑market cost levels versus global benchmarks. Understanding Facebook Ads benchmarks, CPC trends, CPM analysis, and CTR performance alongside country‑specific ad costs and industry ad performance provides context for evaluating Israel’s CPP behavior in a global frame.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)
CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.
It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.
Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.
Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.
Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.
Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.
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