Facebook Ads Cost Per Purchase Benchmarks in Israel

Introduction

Israel’s Facebook Ads cost per purchase came in well below the global benchmark throughout the year, but with a much choppier profile. The story is defined by a steep mid-year trough followed by a sharp rebound into early Q4, peaking in October before easing into December. While the global curve drifted lower month by month, Israel’s path swung wider, with bigger month-to-month jumps and deeper dips.

This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Israel compared to the global benchmark.

The story in the data

Across all industries in Israel, median cost per purchase (CPP) averaged $27.09 for the year. The period began at $18.55 in January and ended modestly higher at $19.93 in December (+7% from start to finish). The low arrived in May at $10.74, with a secondary low in April at $12.87. From there, CPP surged: June rebounded to $22.90, July rose to $37.96, August held at $36.75, and momentum carried into a yearly high of $41.39 in October. The climb from the May trough to the October peak was dramatic—up roughly 285%—before cooling to $25.23 in November and $19.93 in December.

Volatility in Israel was elevated. The average absolute month-to-month change was about $8.71, roughly 32% of the annual mean. Movements were particularly sharp from March to April (−$22.43) and October to November (−$16.16). By contrast, smaller shifts appeared in late summer: August dipped just $1.21 from July, and September added $3.32.

Globally, CPP was steadier: the world median averaged $51.40, with monthly moves averaging $1.77. The global high was $54.80 in February, and the low was $45.08 in December.

Seasonal and monthly dynamics

Israel’s rhythm shows a pronounced Q2 softness—April and May formed a deep trough—followed by a summer build that carried through early Q4. The peak in October aligns with a period where competition often intensifies, even as Israel’s curve then eased into November and December. Globally, the pattern was more gradual and directional: CPP softened across the year, with the lowest levels in November and December.

Country vs. Global

Relative to the global Facebook Ads benchmarks, Israel’s CPP remained lower in every month. On average, Israel ran about 47% below the global median ($27.09 vs. $51.40). The gap was widest in May, when Israel’s $10.74 trailed the global $52.40 by roughly 80%. The tightest gap appeared in October: Israel’s $41.39 was about 21% under the global $52.67. While the global trend slipped roughly 18% from its February high to the December low, Israel’s curve was choppier—dipping hard into Q2, then rebounding strongly into October before easing.

Closing

Overall, Facebook Ads cost-per-purchase benchmarks for all industries in Israel point to lower country-specific ad costs than the global norm, paired with higher volatility and a pronounced mid-year trough followed by an early Q4 peak. Understanding CPP trends for Israel helps marketers contextualize industry ad performance against the global benchmark and track how local seasonality reshapes acquisition costs over the year.