Facebook Ads Cost Per Purchase Benchmarks in Israel

Introduction

Israel’s cost-per-purchase profile moves well below the global benchmark for most of the year, then races upward to meet it at the finish. Across all industries, Israel spends the first half of the period at discounted levels versus the world average, hits a sharp trough in late spring, and then climbs steadily through Q3 into an October high that essentially matches the global median. Volatility is the other headline: swings are larger and more frequent than the global pattern, with standout reversals in March, April–May, and mid-summer.

This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Israel compared to the global benchmark.

The story in the data

• Starting point to ending point: Israel’s cost per purchase rises from 17.84 in November 2024 to 43.38 in October 2025, a 143% lift.
• Highs and lows: The period low lands in May (10.72), followed by the period high in October (43.38). The spread of 32.7 highlights wide dispersion.
• Average level: Israel averages 26.72 for the period, far below the 49.33 global average.
• Key movements:
• A gradual Q4-to-January run (17.84 → 20.10 → 18.55) holds costs well under global levels.
• March surges to 35.30 (+51% vs. February), then April collapses to 12.87 (−64% vs. March).
• May marks the low, followed by a rapid rebound: June 23.29 (+117% vs. May) and July 37.65 (+62% vs. June).
• A late-year consolidation (36.56 in August, 41.01 in September) culminates in October’s peak (43.38).
• Volatility: Month-to-month absolute changes average 7.27 in Israel versus 2.58 globally, indicating about 3x sharper swings.

Seasonal and monthly dynamics

Seasonally, the global marketplace typically carries elevated costs through late Q4 and Q1, easing into mid-year before renewed pressure in late Q3 and Q4. Israel diverges early, staying subdued through January despite global intensity, then registering a March spike before a dramatic April–May pullback. From that late-spring low, Israel builds momentum through summer and into fall, aligning with the broader pattern of tighter conversion markets in Q3–Q4. The rhythm is more stop-and-go than the global drift, but the year ends in lockstep with the market’s autumn firmness.

Country vs. Global

• Average gap: Israel’s cost per purchase is 46% below the global benchmark on average (26.72 vs. 49.33).
• Range of divergence:
• Widest gap in May: Israel trails by 79% (10.72 vs. 51.27).
• Narrowest in October: effectively at parity (43.38 vs. 43.33).
• Throughout most months, Israel stays below market: −58% in November, −60% in December, −64% in January, and −57% in February. The gap narrows meaningfully in Q3 (e.g., −20% in July, −16% in September).
• Trend shape: Globally, costs hover in the high 40s to low 50s for much of the year and ease slightly into October. Israel’s trajectory is choppier, marked by a spring trough and strong recovery, delivering a 305% lift from May to October.

Closing

These Facebook Ads benchmarks highlight cost-per-purchase dynamics across all industries in Israel: a low-cost first half, a pronounced spring trough, and a strong climb to global parity by October. While CPC trends, CPM analysis, and CTR performance provide broader context for country-specific ad costs, this view of industry ad performance isolates downstream efficiency. Understanding cost-per-purchase benchmarks for all industries in Israel helps marketers compare conversion costs to global patterns with clear, data-grounded context.