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November 2024 - November 2025
Detailed observation of presented data
Israel’s Cost Per Purchase (CPP) for Facebook Ads sat well below the global benchmark for most of the year, yet the local market moved with far sharper swings. After a relatively affordable start, Israel surged into a high-cost summer and early fall peak, briefly narrowing the gap with the world in October before costs reset in November. The result is a year marked by big moves, clear seasonality, and an unusual late-year reversal.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Israel compared to the global benchmark.
Across the 13-month window, Israel’s CPP averaged $26.6 versus a $48.1 global average — about 45% lower overall. The period began at $17.84 in November 2024 and ended at $23.98 in November 2025, a +34% lift. The year’s high came in October 2025 at $44.25, with the low in May 2025 at $10.72. The climb from the May trough to the October peak was steep (+313%), followed by a sharp -46% cooldown into November.
Month-to-month movements underscore the volatility: Israel’s absolute monthly change averaged $8.5, more than twice the global swing of $3.45. Notable turns included a March pop to $35.30, a sudden April dip to $12.87 (-64% from March), a rebound through June ($22.90), and a sustained lift July–October (from $37.96 to $44.25) before the November pullback to $23.98.
Globally, CPP was steadier: starting at $42.73 in November 2024, peaking at $53.81 in February 2025, and easing to $30.61 by November 2025 (−28% from the start), with an overall average near $48.
Israel showed a two-act year. H1 2025 was cost-light and choppy, averaging $20.6 with a brief March spike. Late spring marked the softest stretch (April–May), after which costs rose decisively. H2 2025 averaged $36.8 (July–November), roughly 78% above H1, with a clear crescendo into September–October before the November reset.
This shape contrasts with typical Q4 pressures seen globally. The world followed a more classic arc: elevated CPPs through Q1, a mid-year plateau, and softer prices by late Q4.
Israel ran below global CPPs every month but narrowed the gap into the fall:
While the global trend declined overall (−28% Nov to Nov), Israel ended higher (+34%), driven by a strong summer-to-fall run-up.
These Facebook Ads benchmarks for Cost Per Purchase show Israel’s all-industry market as structurally lower-cost yet more turbulent than the global baseline, with a pronounced H2 lift and a sharp November correction. This CPP view complements CPC trends, CPM analysis, and CTR performance insights, helping frame country-specific ad costs and industry ad performance. Understanding Cost Per Purchase benchmarks for all industries in Israel provides a clear read on acquisition-cost dynamics relative to global patterns.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)
CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.
It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.
Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.
Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.
Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.
Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.
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