Facebook Ads Cost Per Purchase Benchmarks for IT Services & Outsourcing

Introduction

Across all available countries, Facebook Ads cost-per-purchase for IT Services & Outsourcing tracked well below the global benchmark for most of 2025, before a dramatic Q3 spike rewrote the year’s average. The story is a tale of two regimes: stable, comparatively efficient costs from January through July, followed by outsized August and October surges and a return to more typical levels by November. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for IT Services & Outsourcing across all countries compared to the global benchmark.

The story in the data

The year opened at $24.01 in January and drifted lower to a mid-year low of $13.74 in July (−43% from January). Then the curve broke: August jumped to $411.23, October followed at $273.88, and November reset to $30.34—still 26% above January but far from the Q3 peak. Across the nine reported months, the average cost per purchase was $92.6, but that figure is skewed by those two spikes. Excluding August and October, the typical month averaged $21.2, tightly clustered between $13.74 and $30.34.

Volatility mirrored that split. Month-to-month movement averaged about $100.6 in absolute terms across the full series, yet outside the August–October shock, stepwise volatility was roughly $5.3—small, steady changes punctuated by brief extremes. The peak-to-trough swing (August vs. July) approached 30x, underscoring how concentrated the turbulence was in late Q3.

Seasonal and monthly dynamics

From January through July, costs eased progressively, with modest oscillations and a mid-year trough in July. The August spike marked a sharp break from that cadence, partially unwinding by October and then largely normalizing in November. By contrast, the global benchmark moved in a narrow band for most of the year, drifting from the mid-$50s early on to the upper-$40s by November. In short: the global curve was steady, while IT Services & Outsourcing across all countries showed a calm first half, a dramatic Q3 lift, and a late-year reversion.

While many categories often face higher competition later in the year, the global baseline here actually softened into November, suggesting category-specific dynamics were at play rather than broad platform inflation.

Country vs. Global

Relative to the overall Facebook Ads benchmarks, IT Services & Outsourcing sat below market in seven of nine observed months:

• January–July: consistently 54–72% below the global benchmark (narrowest early-year gap in January, −55%; widest in July, −72%).
• August: +673% vs. global (7.7x), the year’s outlier high.
• October: +419% vs. global (5.2x).
• November: −36% vs. global, the narrowest gap of the year below benchmark.

On levels, the industry averaged $92.6 across the reported months versus the global average of $51.8 for the same months; excluding the August–October surge, it averaged $21.2, about 59% below global. On momentum, the global trend eased ~11% from January to November, while the industry path was choppier: −43% into July, +2,893% into August, and −89% into November. Volatility also differed: global month-to-month shifts averaged about $1.72, versus roughly $5.3 for the industry in calm periods—and about $100 when the Q3 shock is included.

Closing

These Facebook Ads benchmarks highlight how cost per purchase for IT Services & Outsourcing across all countries typically runs well below the global average, with rare but extreme Q3 surges dominating the annual picture. While this view centers on cost-per-purchase, it sits alongside CPC trends, CPM analysis, and CTR performance as part of broader industry ad performance and country-aggregated ad costs. Understanding cost-per-purchase benchmarks for IT Services & Outsourcing across all countries helps teams gauge how this category compares to global patterns over 2025.