Facebook Ads Cost Per Purchase Benchmarks for IT Services & Outsourcing

Introduction

The headline in the data: cost per purchase for IT Services & Outsourcing across all countries was unusually volatile compared to the global benchmark. After elevated acquisition costs at the end of 2024, the category plunged through early and mid‑2025, then surged to an extreme spike in August before easing but remaining elevated into October. Across the period, the industry’s “typical” month sat well below the market, yet a handful of outsized spikes pulled the average sharply higher.

This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

This analysis explores ad performance trends for IT Services & Outsourcing across all countries compared to the global benchmark.

The story in the data

Across the available months, IT Services & Outsourcing posted an average cost per purchase of $101, with a median of $24 — a gap that underscores how a few later spikes skew the mean. The series began at $112 in November 2024, rose to $150 in December, then reset dramatically in January 2025 ($24) and February ($16). A mild rebound in March ($20) gave way to a mid‑year trough in July ($13.74), the lowest point in the period.

From there, momentum flipped: August leapt to $411 — more than a 2,800% jump from July — before settling to $220 by October 2025. The high was August ($411); the low was July ($13.74); the range spanned nearly $398. Step‑to‑step volatility averaged $87 across observed points; excluding the August shock and its aftermath, the average swing was still $27, signaling a choppy acquisition environment.

Seasonal and monthly dynamics

The category showed a pronounced Q1 reset, typical of softer post‑holiday demand: January–March averaged roughly $20, a stark contrast to the prior holiday run‑up. Costs stayed subdued through late spring and early summer (May–July average near $19), suggesting a long mid‑year lull. The pattern then inverted in late summer with a dramatic August spike and a partial normalization by October, still well above early‑year levels. While Q4 often brings higher competition across Facebook Ads benchmarks, this industry’s peak arrived earlier, concentrated in August.

Country vs. Global

Against the global benchmark, IT Services & Outsourcing alternated between deep discounts and sharp premiums. On average, the industry’s cost per purchase was about $101 versus a global average of $49 for the same months — roughly double the market. Yet distribution matters: in 6 of 10 observed months (January–July), the category sat 52–71% below global levels, with “typical” costs near $24 while the market hovered around $49–53. The gap then flipped: November and December 2024 were 2.6–3.0x above market; August 2025 spiked to over 8x; October closed at 4.8x.

The market baseline itself was steady, rising modestly from $42.73 in November 2024 to $45.51 by October 2025 (about +7%), with average month‑to‑month movement near $3–$4 — far calmer than the industry’s $87 average step change. Over the period, the category nearly doubled from start to end (+96%), while the global trend was comparatively flat.

Closing

Overall, Facebook Ads cost‑per‑purchase benchmarks for IT Services & Outsourcing across all countries reveal a low, steady run through early 2025 interrupted by an extreme late‑summer spike that lifted the annual average well above the global benchmark. Understanding cost per purchase trends for IT Services & Outsourcing at a global level provides a clear point of comparison to broader market patterns in Facebook Ads benchmarks and industry ad performance.