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Facebook Ads Cost Per Purchase Benchmarks for IT Services & Outsourcing in Philippines

See how your purchase costs compare. Explore ecommerce conversion cost benchmarks by industry, region, and campaign type

Cost Per Purchase for IT Services & Outsourcing in Philippines

October 2024 - October 2025

Insights

Detailed observation of presented data

Facebook Ads cost-per-purchase benchmarks: IT Services & Outsourcing, Philippines vs. global

Main takeaways

  • Scope: This analysis looks at cost-per-purchase trends for industry IT Services & Outsourcing and target country Philippines compared to the global trend; the analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
  • Data coverage: No monthly observations were available for the selected segment (IT Services & Outsourcing in the Philippines) in the period provided, so direct segment statistics and relative positioning cannot be calculated.
  • Global pattern: The global baseline shows elevated costs in December through March, easing into summer, with a pronounced drop in September.
  • Volatility: Average month-to-month absolute change in the global baseline is about 3.25 units (~7%); the largest single-month move is a 29.3% decline from August to September.
  • Levels: Global baseline average is 47.82, with a high of 53.89 (February) and a low of 32.29 (September), ending the period 30.8% below October’s starting level.

Framing and dataset

  • Metric: cost-per-purchase (median by month).
  • Segment: IT Services & Outsourcing in the Philippines (selected_data).
  • Baseline: global/time-series benchmark (baseline_data).
  • Note: Because the selected_data series is empty for the period, comparisons are directional and based on the global baseline only.

Selected segment (IT Services & Outsourcing, Philippines)

  • No data points were available for the selected segment during the covered months.
  • As a result, averages, highs/lows, volatility, and relative “above market/below average” positioning versus the baseline cannot be determined for this slice.

Global baseline trend

  • Average level: 47.82 across the last 12 months; median: 48.96.
  • High/low: Peak at 53.89 in February; trough at 32.29 in September. Range: 21.60.
  • Month-to-month movement:
  • Largest increase: +8.34 from November to December.
  • Largest decline: −13.40 from August to September (−29.3%).
  • Average absolute MoM change: 3.25 (~6.97%).
  • First-to-last change: From 46.67 in October to 32.29 in September, a decline of 30.8%.
  • Above/below average distribution: 6 months above the annual average (December–May), 6 months below (October–November, June–September).

Seasonality signals

  • Q4 lift into Q1: Costs increase in December and remain elevated through February–March (holiday effects and early-year demand), with the February peak.
  • Mid-year easing: Levels moderate from April through August.
  • Late-Q3 dip: A notable downswing in September, the lowest point in the series.

Comparison to baseline

  • Due to the absence of monthly data for IT Services & Outsourcing in the Philippines, this report cannot establish whether the selected segment is above market, below average, or in line with overall trends.
  • The global baseline offers directional context: higher costs in late Q4 to Q1, moderating in mid-year, and a sharp dip in September.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry IT Services & Outsourcing and the Philippines helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the IT Services & Outsourcing industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Philippines, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Philippines Advertising Landscape

National Holidays

Jan 1New Year's Day
Jan 29Chinese New Year
Apr 9Day of Valor
Apr 17Maundy Thursday
Apr 18Good Friday
Apr 19Black Saturday
May 1Labour Day
Jun 6Eid'l Adha
Jun 12Independence Day
Aug 21Ninoy Aquino Day
Aug 25National Heroes Day
Nov 1All Saints' Day
Nov 30Bonifacio Day
Dec 8Immaculate Conception
Dec 24Christmas Eve
Dec 25Christmas Day
Dec 30Rizal Day
Dec 31New Year's Eve

Key Shopping Season

Late November (Black Friday/Cyber Monday), December (Christmas and Rizal Day), June–August (Independence Day and National Heroes Day), Chinese New Year (January) and Eid observances

Potential Advertising Impact

CPM and CPC might rise around Chinese New Year, Eid, and Independence Day for food, gifts, and travel categories. Late November–December retail campaigns see strong competition and elevated CPMs. Long weekend holidays could reduce weekday ad inventory while weekend awareness campaigns benefit from higher media consumption.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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