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Facebook Ads Cost Per Purchase Benchmarks for Legal in Argentina

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Cost Per Purchase for Legal in Argentina

October 2024 - October 2025

Insights

Detailed observation of presented data

  • Key takeaways
  • No selected_data was available for Legal in Argentina, so the comparison relies on the global baseline only. Results below reflect the overall market benchmark.
  • Global cost-per-purchase averaged $47.82 across the last 12 months, peaking at $53.89 in February 2025 and bottoming at $32.29 in September 2025.
  • Overall trend moved lower: from $46.67 in October 2024 to $32.29 in September 2025 (down 30.8%).
  • Volatility was moderate with an average month-to-month absolute change of $3.25; the sharpest moves were +$8.34 from November to December and −$13.40 from August to September.
  • Seasonal signal: costs typically rise into late Q4 (notably December), remain elevated through Q1–Q2, then ease over summer with a pronounced early-fall dip.

Scope and dataset

This analysis looks at cost-per-purchase trends for the Legal industry and target country Argentina compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Global baseline benchmarks for cost-per-purchase

  • Averages and extremes
  • Average: $47.82
  • High: $53.89 in February 2025
  • Low: $32.29 in September 2025
  • Split: 6 months above the average (Dec–May) and 6 months below (Oct–Nov, Jun–Sep)
  • Trend and change
  • First to last month: $46.67 (Oct 2024) to $32.29 (Sep 2025), a −30.8% change
  • Notable spikes/dips:
  • December 2024: rebound to $51.53 after a soft November
  • August to September 2025: steep drop from $45.69 to $32.29
  • Volatility
  • Average absolute month-to-month move: $3.25
  • Largest month-to-month increase: +$8.34 (Nov → Dec)
  • Largest month-to-month decrease: −$13.40 (Aug → Sep)
  • Seasonality
  • Q4 pattern: November softness followed by a December spike is evident in the baseline
  • Elevated costs persisted through Q1 and early Q2 (Jan–Apr all above $51), then trended lower into late summer and early fall

Selected industry and country detail

For Legal in Argentina, no monthly selected_data points were available in the provided period. As a result, we cannot report a local average, highs/lows, or a direct month-to-month volatility profile for the selected segment.

Comparison to the global baseline

  • Relative positioning
  • With no selected_data for Legal in Argentina, we cannot determine whether local costs were above market, below average, or aligned with overall trends.
  • Context for orientation
  • If you’re benchmarking future results, the global baseline suggests costs often lift in December and remain firm through Q1–Q2, with softer levels in late summer and a pronounced dip in September in this dataset.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry Legal and Argentina helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Legal industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Argentina, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Argentina Advertising Landscape

National Holidays

Jan 1New Year's Day
Mar 3‑4Carnival
Mar 24Truth & Justice Memorial
Apr 2Malvinas Day
Apr 18Good Friday
May 1Labour Day
May 25May Revolution Day
Jun 16Martín Miguel de Güemes Day
Jun 20Flag Day
Jul 9Independence Day
Aug 18San Martín Memorial Day
Oct 13Cultural Diversity Day
Nov 24National Sovereignty Day
Dec 8Immaculate Conception
Dec 25Christmas

Key Shopping Season

December (Christmas period)

Potential Advertising Impact

CPM might rise significantly during Carnival, Independence Day, and Christmas season. Retail and entertainment campaigns could require increased budgets.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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