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Facebook Ads Cost Per Purchase Benchmarks for Legal in Norway

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Cost Per Purchase for Legal in Norway

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • This analysis looks at cost-per-purchase (CPP) trends for the Legal industry in Norway compared to the global trend, based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
  • No observed CPP data is available for Legal in Norway during the covered period, so relative positioning versus the global baseline cannot be determined.
  • Globally, CPP averaged 47.82 over Oct 2024–Sep 2025, peaking at 53.89 in February and bottoming at 32.29 in September.
  • The market showed moderate volatility with an average month-to-month move of 3.25; the sharpest rise was from November to December (+8.34) and the largest drop from August to September (-13.40).
  • Seasonal patterns are visible: costs lift into December and remain elevated through February, then ease from June onward with a pronounced dip in September.

About the analysis

This report summarizes Facebook Ads cost-per-purchase benchmarks using a monthly median time series. It contrasts the selected segment—industry Legal in Norway—against the global baseline. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Selected segment: Legal in Norway

  • Data availability: No CPP observations were recorded for the Legal industry in Norway over the period reviewed. As a result, averages, highs/lows, and month-to-month changes for the selected segment cannot be reported.
  • Comparison note: Because the selected series is empty, positioning relative to the global baseline (above market, below average, or in line) cannot be assessed for this time window.

Global baseline benchmark (all industries, all countries)

  • Overall level: Average CPP 47.82; range from 53.89 (high, February) to 32.29 (low, September).
  • Trend and change: From 46.67 in October 2024 to 32.29 in September 2025, a -30.8% change.
  • Volatility: Average absolute month-to-month change of 3.25, indicating moderate movements.
  • Notable spikes/dips:
  • November to December: +8.34 increase, marking the holiday lift.
  • August to September: -13.40 drop, the largest single-month decline.
  • Seasonal pattern highlights:
  • Q4: Costs dip in November (43.19) but climb into December (51.53).
  • Q1: Elevated CPP persists—January (52.31), February (53.89), March (52.61).
  • Spring to summer: Gradual easing—April (51.57), May (50.97), June (46.96), July (46.21), August (45.69).
  • September: A pronounced low at 32.29.

Comparison to the global trend

  • With no Legal Norway data available, direct benchmarking to the global series is not possible for this period.
  • For context, the global market sat at an average CPP of 47.82, with elevated costs in December–February and a broad easing from June toward a September low.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry Legal and Norway helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Legal industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Norway, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Norway Advertising Landscape

National Holidays

Jan 1New Year's Day
Apr 17Maundy Thursday
Apr 18Good Friday
Apr 20Easter Sunday
Apr 21Easter Monday
May 1Labour Day
May 17Constitution Day
May 29Ascension Day
Jun 8Whit Sunday
Jun 9Whit Monday
Dec 25Christmas Day
Dec 26Boxing Day

Key Shopping Season

Late November (Black Friday/Singles Day), December (Christmas & post‑Christmas sales), Spring holiday period (April–May travel and tourism)

Potential Advertising Impact

CPM and CPC could rise during Easter and Ascension when Norwegians travel or spend time on leisure. Constitution Day (May 17) is widely celebrated—media activity may increase and ad competition could intensify. Most public holidays result in shop closures; ad inventory may shrink during holidays. Pentecost weekend may reduce weekday competition.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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