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Facebook Ads Cost Per Purchase Benchmarks for Legal in United Arab Emirates

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Cost Per Purchase for Legal in United Arab Emirates

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • Based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks, this analysis looks at cost-per-purchase trends for the Legal industry in the United Arab Emirates compared to the global trend.
  • The selected series sits well above market: average cost-per-purchase is about 13x higher than the global baseline across the same months.
  • Volatility is extreme in the selected data, with an overall +802% rise from November 2024 to May 2025 and a sharp spike in May. The global baseline remains stable in the low-50s with only modest month-to-month movement.
  • Seasonality in the baseline shows mild uplift in late Q4–Q1 (a common pattern around holidays), while the selected series shows a dip in March–April followed by a dramatic surge in May.

Selected trend highlights

  • Period covered: Nov 2024 to May 2025 (monthly medians).
  • Average: 665.83. High: 2,179.99 (May 2025). Low: 157.20 (Apr 2025). Range: 2,022.79; high-to-low spread ≈ 13.9x.
  • First-to-last change: +802% (241.78 in Nov 2024 to 2,179.99 in May 2025).
  • Notable movements:
  • Nov → Jan: +105%
  • Jan → Feb: +41%
  • Feb → Mar: −68% (pronounced pullback)
  • Mar → Apr: −30%
  • Apr → May: +1,287% (extraordinary spike)
  • Average absolute month-to-month swing ≈ 306% (≈ 61% if excluding the May surge), indicating high volatility.

Global baseline overview (same months for comparability)

  • Average: 50.76. High: 53.89 (Feb 2025). Low: 43.19 (Nov 2024).
  • First-to-last change: +18% (Nov 2024 to May 2025).
  • Month-to-month movement is modest (≈ 4.7% average absolute change), reflecting a stable global benchmark in the low-50s.
  • Seasonal pattern: mild increase from November into December–February, then a gradual easing through spring—consistent with typical Q4 holiday pressure.

How the selected series compares to the global benchmark

  • Overall level: The Legal industry in the United Arab Emirates is well above market, averaging ≈ 13x the global baseline across Nov 2024–May 2025.
  • Monthly positioning:
  • Nov: 5.6x above baseline
  • Jan: 9.5x above
  • Feb: 12.9x above
  • Mar: 4.3x above
  • Apr: 3.0x above
  • May: 42.8x above (major outlier)
  • Volatility: Selected data shows far greater swings than the global trend, culminating in an unprecedented May spike. By contrast, the baseline stays “in line with overall trends” with smooth month-to-month moves.
  • Seasonality: The global series displays the expected Q4/Q1 uplift. The selected series shows a dip in March–April followed by a sharp reversal in May, diverging from the steady seasonal baseline.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry Legal and United Arab Emirates helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Legal industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting United Arab Emirates, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

United Arab Emirates Advertising Landscape

National Holidays

Jan 1New Year's Day
Mar 30–31Eid al-Fitr
Jun 6Arafat Day
Jun 7–9Eid al-Adha
Jul 7Islamic New Year
Sep 15Prophet Muhammad's Birthday
Dec 1Commemoration Day
Dec 2–3UAE National Day

Key Shopping Season

Ramadan + Eid (Mar–Apr), End of November–December (UAE National Day, Christmas, New Year), Dubai Shopping Festival (mid-Dec through Jan)

Potential Advertising Impact

CPMs may rise sharply during Ramadan and Eid, especially in e‑commerce, gifting, F&B, and beauty sectors. UAE National Day campaigns could lead to high local bidding activity in travel, banking, and luxury retail. Dubai Shopping Festival drives elevated CPMs from mid-December to mid-January. Islamic holidays shift each year, affecting year-over-year comparisons.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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