Facebook Ads Cost Per Purchase Benchmarks for Manufacturing

Introduction

Globally, Manufacturing’s Facebook Ads Cost Per Purchase (CPP) ran consistently above the market in 2025 and moved with far sharper swings. While the all‑industry global benchmark eased lower through the year, Manufacturing showed a choppy path with two pronounced surges—mid‑year and at year‑end—and a sharp November trough before a December spike. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Manufacturing across all countries compared to the global benchmark.

The story in the data

Manufacturing’s CPP averaged $76.56, starting at $80.88 in January and finishing at $105.86 in December—up 31% from the start. The year’s low landed in November at $54.50, while December set the high at $105.86, creating a $51.36 span across the year. Key moves punctuated the rhythm: a +23% jump from May to June ($73.74 to $90.33), a −21% pullback in July ($71.04), midsummer softness into August ($63.57), and a +31% rebound in September ($83.16). Q4 amplified the volatility—October dipped to $73.34, November fell a further −26% month over month to $54.50, then December surged +94% to the year’s peak.

By contrast, the global all‑industry benchmark averaged $51.40, trending from $53.25 in January to $45.08 in December (−15%). The baseline’s range was narrower—$45.08 to $54.80 (a $9.72 span)—with only modest bumps in late summer.

Volatility highlights the difference: Manufacturing’s average month‑to‑month absolute move was $15.17, versus just $1.77 for the global benchmark—about 8.6x more volatile.

Seasonal and monthly dynamics

Quarterly pacing for Manufacturing showed Q2 as the richest quarter at an average $81.13, Q3 as the softest at $72.59, and Q4 rebounding to $77.90 but with extreme dispersion inside the quarter (October–December swing from $73.34 to $105.86). The pattern featured midsummer softness (July–August) and a pronounced year‑end spike after a November trough.

For the global baseline, performance typically softened through Q4 as competition rises, with engagement rebounding in early Q1. In the data here, the market eased progressively across the calendar, with Q4 the lowest quarter at $48.30 and only a brief late‑summer lift (August–September).

Country vs. Global

Across all countries, Manufacturing’s CPP stayed above market every month. The average premium was $25.16 per purchase (+49%) relative to the global all‑industry benchmark. The gap narrowed most in November, when Manufacturing was 16% above market, and August was also relatively close (+20%). At its widest in December, Manufacturing CPP ran roughly 135% above the benchmark (2.35x). While the market declined −15% from January to December, Manufacturing climbed +31%, indicating a rising, more volatile cost curve relative to the steadier global trend.

Closing

Taken together, these Facebook Ads benchmarks show a global Manufacturing CPP that is higher and more variable than the market, with mid‑year lift, a sharp November dip, and a decisive December spike. While CPC trends, CPM analysis, and CTR performance often frame campaign efficiency, this view of purchase acquisition costs clarifies industry ad performance and country‑specific ad costs in aggregate. Understanding Facebook Ads Cost Per Purchase benchmarks for the Manufacturing industry across all countries helps advertisers evaluate purchase efficiency against global patterns.