Facebook Ads Cost Per Purchase Benchmarks for Manufacturing

Introduction

Manufacturing ran expensive across all countries, consistently clearing the global benchmark for Facebook Ads cost per purchase. The year traced a choppy arc: elevated costs in Q1, a midyear ebb, a sharp December surge, and a dramatic reset in January. Volatility was the defining feature, with several double-digit month-over-month moves that the broader market did not mirror. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Manufacturing in all countries compared to the global benchmark.

The story in the data

Across January 2025 to January 2026, Manufacturing’s cost per purchase averaged $74.52, ranging from a low of $47.95 in January 2026 to a high of $105.73 in December 2025. The period opened at $80.88 in January 2025 and closed 41% lower at $47.95, but not before a late-year spike that pushed CPP above $100.

The month-to-month rhythm was notably erratic. After an early pullback from January to March (−$9 then −$1), CPP lifted to $79.32 in April (+$8), softened in May (−$6), then jumped in June to $90.33 (+$16.6). July reversed hard (−$19.3), August dipped to $65.17, and September rebounded +$18.1 to $83.30. October cooled (−$9.9), November slid to $54.91 (−$18.5), and December spiked +$50.8 to $105.73 before a steep correction into January 2026 (−$57.8). On average, volatility measured an $18.4 absolute change month to month—large swings for a single metric view.

Seasonal and monthly dynamics

Seasonally, costs were elevated through Q1 and re-accelerated in late Q2 (June peak), then cooled through late summer into early Q4, bottoming in November. The typical year-end squeeze surfaced decisively in December, when Manufacturing CPP jumped to its annual high before resetting to the cycle low in January—a pronounced holiday spike-and-correction pattern. Midyear held a relatively moderate band ($65–$83 from August to October), contrasting sharply with the extremes seen in June, December, and January.

Performance typically tightens in Q4 as competition intensifies; this dataset shows that effect concentrated in December for Manufacturing, with a milder November.

Country vs. Global

Manufacturing was above market every month versus the global benchmark (all industries). On average, it sat about 50% higher ($74.52 vs. $49.61). The gap narrowed to its slimmest in November (+16%) and August (+23%), and widened dramatically in December (+122%) and January 2026 (+91%). The global series declined steadily across the year (−53% from January ’25 to January ’26), with modest volatility averaging $3.33 month to month. By contrast, Manufacturing fell less over the same span (−41%) but did so with far sharper, irregular swings—more volatile and more expensive throughout.

Within Facebook Ads benchmarks, cost per purchase often complements CPC trends, CPM analysis, and CTR performance to contextualize country-specific ad costs and broader industry ad performance.

Closing

In short, Facebook Ads cost-per-purchase benchmarks for Manufacturing across all countries reveal a premium, high-volatility profile versus the global average—marked by a December peak and a January reset. Understanding these Manufacturing benchmarks globally helps teams situate performance against market-wide patterns and year-end seasonal pressure.