Facebook Ads Cost Per Purchase Benchmarks for Manufacturing

Introduction

Global Manufacturing stood well above the market on Facebook Ads Cost Per Purchase this year. Across all countries, CPP averaged $78.91 for Manufacturing versus a $49.33 global benchmark — roughly 60% higher. The narrative wasn’t a straight line: a sharp mid‑year spike in June and a late‑summer trough in August created a wide 38% swing between peak and low. Month-to-month movements were notably choppy, with average absolute changes of $6.59, more than double the global benchmark’s $2.58.

This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Manufacturing across all countries compared to the global benchmark.

The story in the data

Manufacturing’s CPP opened at $78.26 in November 2024 and closed at $75.89 in October 2025, a modest 3% decline over the period. The high point arrived in June at $92.81, followed by the low in August at $67.26, marking a $25.55 gap between peak and trough (about 32% of the average).

The cadence by month reads like a slow build, a sharp crest, and a quick cool-down:

• Nov–Apr hovered in a tight band ($77.90–$84.15), averaging around $80, with only minor bumps.
• May dipped to $73.00, then June surged to $92.81 — the largest month-over-month jump (+$19.81, +27%).
• July eased to $83.15; August dropped hard to $67.26 (−$15.89, −19%), the low for the year.
• A mild rebound followed: September at $75.62 and October steady at $75.89.

Overall volatility averaged $6.59 per month, underscoring a more turbulent CPP pattern than the broader market.

Seasonal and monthly dynamics

The data shows a familiar rhythm for acquisition costs, even within CPP:

• Late Q4 through early Q1 held relatively stable levels near $78–$84, a contained band without extreme spikes.
• Early Q2 softened in May, then demand pressure lifted CPP into a pronounced June peak.
• Q3 compressed sharply, bottoming in August, before stabilizing in early Q4 with a controlled rebound through September and October.

In short, Manufacturing moved from firmness to surge, reset, and then stabilization — a seasonal arc that aligns with common Facebook Ads benchmarks where competition ebbs and flows across quarters.

Country vs. Global

Manufacturing’s CPP sat above market all year, but the gap fluctuated meaningfully:

• Average gap: +60% above the global benchmark ($78.91 vs. $49.33).
• Narrowest gap: August, +33% above market ($67.26 vs. $50.45).
• Widest gap: June, +93% above market ($92.81 vs. $48.12).

Where the global benchmark was steadier — rising a modest 2% from November to October and swinging between $42.61 and $53.84 — Manufacturing was distinctly more volatile (2.6x the average monthly movement). The market’s trend edged up slightly by the end of the period, while Manufacturing ended a touch lower, reflecting a choppier trajectory despite consistently higher absolute costs.

Closing

Understanding Facebook Ads Cost Per Purchase benchmarks for the Manufacturing industry across all countries clarifies how CPP trends compare to the global market: elevated levels, bigger swings, and a mid‑year spike followed by a late‑summer reset. These global Manufacturing CPP patterns provide a clear, data-rich reference point for industry ad performance alongside broader Facebook Ads benchmarks.