Facebook Ads Cost Per Purchase Benchmarks for Manufacturing in Canada

Facebook Ads cost per purchase benchmarks: 12‑month trend analysis

This analysis looks at cost per purchase trends for industry Manufacturing and target country Canada compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Key takeaways

• Relative level: Manufacturing in Canada averaged $89.16 cost per purchase versus the global baseline at $49.02, placing Canada about 82% above market overall.
• Volatility: Month‑to‑month moves were large in Canada (average absolute change ≈ 97% or $52.77) versus a very stable global pattern (≈ 4.3% or $2.04).
• Direction: From September 2024 to August 2025, Canada rose from $21.39 to $88.61 (+314%), while the global series edged down about 2%.
• Seasonality: Q4 costs were elevated, followed by a sharp Q1 dip, then a spring/summer surge peaking in June; the global trend showed mild Q4–Q1 lift and steadiness thereafter.
• Positioning vs. market: Canada was above the global baseline in 9 of 12 months, at nearly 4x the baseline in June.

Selected data overview (Manufacturing, Canada)

• Average: $89.16; median: $82.39.
• High: $186.19 in June 2025; low: $21.39 in September 2024. Range: $164.80.
• Notable spikes/dips:
• Sep to Oct: +247%.
• Dec to Jan: −62%; Jan to Feb: −41% (Q1 trough).
• Feb to Mar: +423%; Mar to Apr: +57%.
• May to Jun: +59% to the annual peak; Jun to Jul: −59% correction; Aug rebounded +16%.
• Overall change: +314% from the first to last month, indicating a strong upward trajectory despite sharp interim swings.

Comparison to the global baseline

• Average and median:
• Global average: $49.02; median: $48.96.
• Canada’s average was 82% higher; median was 68% higher.
• Highs and lows:
• Global high: $53.89 (February 2025); low: $43.19 (November 2024). Range: $10.69.
• Canada’s range ($164.80) far exceeded the global range, underscoring outsized variability.
• Volatility:
• Canada: ≈ 97% average absolute month‑to‑month change (≈ $52.77).
• Global: ≈ 4.3% average absolute month‑to‑month change (≈ $2.04).
• Month-by-month positioning:
• Below market in September, January, and February.
• Above market in the remaining 9 months, with the widest gap in June (about 4x the global level).

Seasonality and notable months

• Q4: Costs rose into the holiday period, with December ($96.50) notably higher than early fall—consistent with typical seasonal pressure.
• Q1: Marked drop in January ($36.72) and February ($21.56), contrasting with the global series that remained steady to slightly higher.
• Spring–Summer: Strong recovery beginning March, peaking in June ($186.19), then a July pullback and August stabilization.

Understanding cost per purchase benchmarks on Facebook Ads in industry Manufacturing and Canada helps advertisers make more efficient budget and creative choices.