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Facebook Ads Cost Per Purchase Benchmarks for Manufacturing in France

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Cost Per Purchase for Manufacturing in France

October 2024 - October 2025

Insights

Detailed observation of presented data

Facebook Ads cost per purchase benchmarks: Manufacturing in France vs global baseline

This analysis looks at cost per purchase trends for industry Manufacturing and target country France compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Key takeaways

  • The selected market sits well above market: average cost per purchase is 345.28, about 7.0x (+601%) higher than the global baseline average of 49.24 across the same months.
  • Strong seasonality appears: costs rise in Q4 (Oct–Dec), soften in February, then spike in March, with further peaks in June and August. This aligns with the common pattern where costs typically increase in Q4 around holiday periods.
  • Volatility is high: average month-to-month move is 187.55 in France vs just 2.24 globally, with swings from -65% to +204% month to month.
  • Over the period, France rises +123% from October 2024 to August 2025, while the global baseline edges down about -2%.

Selected data overview (Manufacturing, France)

  • Period average: 345.28
  • High and low: peak at 587.22 in March 2025; low at 193.45 in February 2025. Range is 393.77.
  • First-to-last change: from 223.31 (Oct 2024) to 498.61 (Aug 2025), up +123%.
  • Volatility:
  • Average absolute month-to-month change: 187.55.
  • Notable moves:
  • +64% from October to November 2024, then relatively steady into December.
  • -41% from January to February 2025, followed by a +204% spike in March (the sharpest jump).
  • -65% in April (largest drop), then renewed rises into June (+55%) and August (+108% vs July).
  • Seasonal pattern: Elevated Q4 levels (Nov–Dec) versus October, a February low, and pronounced surges in March, June, and August.

Comparison to the global baseline

  • Baseline average: 49.24 across Oct 2024–Aug 2025, with a narrow band between a high of 53.89 (February) and a low of 43.19 (November).
  • Stability: baseline month-to-month moves average 2.24, showing a relatively flat global trend compared with France’s volatility.
  • Trend: baseline changes slightly from 46.67 (Oct 2024) to 45.69 (Aug 2025), down about -2%.
  • Relative positioning by month: France is consistently above market every month, ranging from roughly 3.6x the global level in February to about 11.2x in March. Q4 in France is notably higher than the global average, and the gap widens further during the March, June, and August peaks.

What this means for benchmarking

  • Manufacturing in France shows materially higher cost per purchase levels than the global trend and markedly greater month-to-month variability.
  • Seasonality is clear: higher Q4 costs, a February dip, and notable spikes in March and mid-to-late summer.

Understanding cost per purchase benchmarks on Facebook Ads in industry Manufacturing and France helps advertisers make more efficient budget and creative choices. This report complements broader Facebook Ads benchmarks, advertising costs, CPC trends, CPM analysis, and country-specific ad costs research.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Manufacturing industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting France, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

France Advertising Landscape

National Holidays

Jan 1New Year's Day
Apr 18Good Friday (Alsace & Moselle)
Apr 21Easter Monday
May 1Labour Day
May 8Victory in Europe Day
May 29Ascension Day
Jun 9Whit Monday
Jul 14Bastille Day
Aug 15Assumption Day
Nov 1All Saints' Day
Nov 11Armistice Day
Dec 25Christmas Day
Dec 26Saint Stephen's Day (Alsace & Moselle)

Key Shopping Season

Late November (Black Friday/Cyber Monday), December (Christmas & post‑Christmas sales), May–June (spring sales)

Potential Advertising Impact

CPM and CPC might increase during spring holidays when leisure and travel campaigns see higher engagement. Extended 'ponts' (bridge days) in May could create long weekends with lower weekday ad inventory. Late November and December feature steep increases in ad competition. Christmas season may drive peak ad volumes.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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