Facebook Ads Cost Per Purchase Benchmarks for Manufacturing in Singapore

Key takeaways

• This analysis looks at cost per purchase (CPP) trends for industry Manufacturing and target country Singapore compared to the global trend; the analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
• Across Feb–Jul 2025, the selected CPP averaged 204.68, which is about 4.1x above the global baseline average of 50.37 (+306%). The selected series is therefore well above market.
• Volatility is high in the selected data: average month-to-month change of roughly 74% in percentage terms, versus about 3% for the baseline.
• Notable seasonality: the global baseline shows a mild uplift Dec–Feb and easing into summer; the selected series shows a sharp spike in March, a low in May, and a rebound into July.

Overview of the selected trend

• Period covered: Feb–Jul 2025 for Manufacturing in Singapore.
• Average: 204.68; median: 150.37.
• High/low:
• High: 515.00 in March 2025 (largest spike).
• Low: 43.32 in May 2025 (largest dip).
• Range: 471.68 between the high and low.
• Month-to-month movement (levels): average absolute change ≈ 156.66.
• Month-to-month movement (percent): average absolute change ≈ 74%.
• First-to-last month change: down 54.6% from February (293.30) to July (133.22).
• Notable dynamics:
• February to March surged +76% (293.30 to 515.00).
• March to May fell steeply, -68% then -74% month over month.
• May to July recovered strongly, +75% then +76%.

Comparison with the global baseline

To make a like-for-like comparison, we align on Feb–Jul 2025:

• Baseline average: 50.37; median: 51.27.
• Baseline high/low in this window: 53.89 (Feb 2025) and 46.21 (Jul 2025).
• Baseline first-to-last change (Feb to Jul): -14.2%.
• Baseline volatility:
• Average absolute month-to-month change (levels): ≈ 1.54.
• Average absolute month-to-month change (percent): ≈ 3%.

Relative positioning by month:

• February: 5.44x above baseline.
• March: 9.79x above baseline (peak differential).
• April: 3.25x above baseline.
• May: 0.85x baseline (the only month below the global benchmark).
• June: 1.61x above baseline.
• July: 2.88x above baseline.

Across the full baseline timeline provided (Sep 2024–Sep 2025), the global series peaks around 53.89 (Feb 2025) and reaches a low of 32.29 (Sep 2025), reinforcing a mild seasonal uplift into late Q4/early Q1 and softening later.

Seasonality and volatility context

• Baseline seasonality: costs tend to be slightly higher from December through February, easing into mid-year—consistent with holiday-period competitiveness.
• Selected pattern: a distinct March spike, a pronounced May trough, and a partial rebound by July. Overall, volatility is much higher than the global market, with large month-to-month swings.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry Manufacturing and Singapore helps advertisers make more efficient budget and creative choices.