Facebook Ads Cost Per Purchase Benchmarks for Manufacturing in South Africa

Key takeaways

• This analysis looks at cost-per-purchase trends for industry Manufacturing and target country South Africa compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
• In November 2024, Manufacturing in South Africa posted a cost-per-purchase of 50.47—about 16.8% above the global baseline for the same month (43.19) and 5.5% above the global 12‑month average (47.82). That positions South Africa above market for that month.
• The selected series contains one month, so no local month‑to‑month trend or volatility can be inferred. However, the global baseline shows a clear Q4–Q1 lift and a notable late‑summer/early‑fall pullback.
• Seasonality is evident in the baseline: costs rise into December and remain elevated through February, then ease through mid‑year before a sharp correction in September.

Selected data overview (Manufacturing, South Africa)

• Coverage: 1 month (November 2024).
• Average: 50.47
• High: 50.47 (November 2024)
• Low: 50.47 (November 2024)
• Volatility: Not measurable with a single data point.
• Notable positioning:
• 16.8% above the global baseline for November (43.19).
• 5.5% above the global 12‑month average (47.82).
• 6.3% below the global peak observed in February 2025 (53.89).
• 56.3% above the global trough observed in September 2025 (32.29).

Global baseline context

• Period covered: October 2024 to September 2025.
• Average: 47.82
• High: 53.89 (February 2025)
• Low: 32.29 (September 2025)
• First-to-last change: from 46.67 (October 2024) to 32.29 (September 2025), down 30.8%.
• Range: 21.60 points across the period.
• Volatility and seasonality:
• Q4 surge: November to December jumps 19.3% (43.19 to 51.53), with elevated levels continuing into Q1 (January–February above 52).
• Gradual normalization: March to August shows steady easing (52.61 to 45.69).
• Sharp dip: August to September falls 29.3% (45.69 to 32.29).

Comparison and interpretation

• Relative to the global trend in the same month, South Africa’s Manufacturing cost-per-purchase sits above market in November 2024. It is close to the globally elevated Q4 band: just 2.1% below December’s global level (51.53) and 6.3% below the global seasonal peak (February’s 53.89).
• The baseline confirms typical seasonal pressures—costs typically increase in Q4 around holiday periods and stay higher into early Q1—followed by a mid‑year easing and a pronounced late‑period correction.
• With only one local month available, the November reading aligns with the global seasonal uplift and indicates a level above the overall market average for the recent year.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry Manufacturing and South Africa helps advertisers make more efficient budget and creative choices.