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Facebook Ads Cost Per Purchase Benchmarks for Marketing & Advertising in Argentina

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Cost Per Purchase for Marketing & Advertising in Argentina

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • This analysis looks at cost-per-purchase trends for industry Marketing & Advertising and target country Argentina compared to the global trend; the analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
  • Average cost-per-purchase in the selection was 46.64, slightly below the global baseline at 49.00 (about 4.8% lower), indicating overall below‑market costs.
  • High was 115.01 (Oct 2024); low was 5.47 (May 2025), an exceptionally wide range. From the first to last observed month, costs fell about 80.2%.
  • Volatility was high: median absolute month-to-month change was ~45.8% versus the baseline’s ~3.0%. The most extreme swing was +667% from May to June.
  • Seasonality differs from the global pattern: a Q4 spike in October, a February bump, a sharp trough in May, then stabilization in July–August well below global levels.

Overview of the selected trend

For Marketing & Advertising in Argentina, cost-per-purchase (CPP) started very high in October 2024 at 115.01, then declined through January 2025 (66.95 in November, 49.24 in December, 33.21 in January). February rebounded to 88.59, followed by a steep drop to 20.47 in March and a low of 5.47 in May. CPP then recovered to 41.99 in June and settled around 22.74–22.76 in July–August.

  • Average: 46.64 across 10 observed months
  • High/low: 115.01 (Oct 2024) / 5.47 (May 2025)
  • First-to-last change: 115.01 → 22.76, down ~80.2%
  • Volatility: median absolute change ~45.8% across sequential observations
  • Notable moves:
  • +166.7% from January to February
  • −76.9% from February to March
  • −73.3% into May (trough), then +667% May to June
  • Near-flat July to August (+0.1%)

Comparison with the global baseline

Against the global baseline, Argentina’s CPP averaged 46.64 vs 49.00 across the same months—slightly below market. The baseline itself was steadier, ranging from 43.19 (Nov 2024) to 53.89 (Feb 2025), and declining just ~2.1% from October 2024 to August 2025.

  • Relative positioning by month:
  • Above market: October (+146%), November (+55%), and February (+64%).
  • Below average: December (−4%), January (−37%), March (−61%), May (−89%), June (−11%), July (−51%), August (−50%).
  • Volatility contrast: median absolute change ~45.8% (selected) vs ~3.0% (baseline).
  • By August 2025, Argentina’s CPP (22.76) was roughly half the global baseline (45.69), placing it clearly below average.

Seasonality and volatility signals

  • Global baseline shows a gentle rise into December–February (peak 53.89 in February), then a gradual easing—typical of holiday-driven pressure.
  • Argentina shows an outsized October spike, a February bump, a pronounced May trough, and stabilization in mid‑Q3 at levels well below the baseline.
  • Seven of ten observed months were below the global average, indicating sustained below‑market CPP after Q1.

Conclusion

These Facebook Ads benchmarks indicate that cost-per-purchase in Marketing & Advertising for Argentina trended below the global baseline overall, with sharper swings and a deep mid‑year trough before stabilizing. Understanding cost-per-purchase benchmarks on Facebook Ads in industry Marketing & Advertising and Argentina helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Marketing & Advertising industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Argentina, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Argentina Advertising Landscape

National Holidays

Jan 1New Year's Day
Mar 3‑4Carnival
Mar 24Truth & Justice Memorial
Apr 2Malvinas Day
Apr 18Good Friday
May 1Labour Day
May 25May Revolution Day
Jun 16Martín Miguel de Güemes Day
Jun 20Flag Day
Jul 9Independence Day
Aug 18San Martín Memorial Day
Oct 13Cultural Diversity Day
Nov 24National Sovereignty Day
Dec 8Immaculate Conception
Dec 25Christmas

Key Shopping Season

December (Christmas period)

Potential Advertising Impact

CPM might rise significantly during Carnival, Independence Day, and Christmas season. Retail and entertainment campaigns could require increased budgets.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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