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Facebook Ads Cost Per Purchase Benchmarks for Marketing & Advertising in Sweden

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Cost Per Purchase for Marketing & Advertising in Sweden

October 2024 - October 2025

Insights

Detailed observation of presented data

Facebook Ads cost-per-purchase benchmarks for Marketing & Advertising in Sweden

This analysis looks at cost-per-purchase trends for industry Marketing & Advertising and target country Sweden compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Key takeaways

  • Sweden sits well above market: the selected series averages about 297.63, roughly 6.1x (+507%) higher than the global baseline average of 49.02.
  • Extreme volatility in Sweden: multiple triple-digit month-to-month swings with a roughly 49x span between the lowest and highest months.
  • Seasonal signals diverge: while the global trend shows a mild lift in late Q4–Q1, Sweden shows sharp spikes in October, March, and August.
  • From first to last month, Sweden’s cost-per-purchase rose about +1,868%, whereas the global baseline edged down around -2%.

Selected data overview (Marketing & Advertising, Sweden)

  • Average: 297.63
  • Median: 283.09
  • High: 774.21 (October 2024)
  • Low: 15.79 (February 2025)
  • First-to-last change: from 32.91 (September 2024) to 647.66 (August 2025), up approximately +1,868%.
  • Notable spikes and dips:
  • October 2024 surged by more than +2,200% from September, then dropped -91.6% into November.
  • A trough in February 2025 (15.79) was followed by a sharp rebound to 628.61 in March (+3,800%+).
  • Summer elevated: May–August stayed high, with August peaking at 647.66.
  • Volatility highlights (month-over-month % change):
  • Big swings: Oct (+2,250%+), Nov (-92%), Mar (+3,800%+), Apr (-59%), Aug (+104%).
  • Smaller moves were rare; most months showed large directional shifts.

Comparison to global baseline

  • Baseline average: 49.02; relatively tight range and consistent profile.
  • Baseline high/low:
  • High: 53.89 (February 2025)
  • Low: 43.19 (November 2024)
  • Baseline first-to-last change (Sep 2024 to Aug 2025): 46.60 to 45.69, about -1.95%.
  • Relative positioning:
  • Sweden’s average cost-per-purchase is about 6x above market.
  • While the baseline shows a stable corridor in the mid-40s to low-50s with a mild Q4–Q1 lift, Sweden’s pattern is dominated by idiosyncratic spikes in October, March, and August, making it substantially more volatile and frequently above average.

Seasonality and patterns

  • Global trend: modest elevation around late Q4 and Q1 (holiday and post-holiday periods), staying largely in line with 43–54 across months.
  • Sweden (Marketing & Advertising): an outsized October spike, a deep February dip, a March rebound, and a renewed surge in late summer—indicating irregular, non-linear seasonality compared to the global benchmark.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry Marketing & Advertising and Sweden helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Marketing & Advertising industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Sweden, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Sweden Advertising Landscape

National Holidays

Jan 1New Year's Day
Jan 6Epiphany
Apr 18Good Friday
Apr 20Easter Sunday
Apr 21Easter Monday
May 1Labour Day
May 29Ascension Day
Jun 6National Day
Jun 21Midsummer Day
Nov 1All Saints' Day
Dec 25Christmas Day
Dec 26Second Day of Christmas

Key Shopping Season

Late November (Black Friday is huge), December (Christmas and post-Christmas sales), June (Midsummer seasonal promotions), January (Winter sale season)

Potential Advertising Impact

CPMs might spike during Black Friday and early December, especially in e‑commerce and fashion. Easter and Midsummer holidays often decrease weekday inventory but increase media usage during long weekends. Midsummer tends to be quiet in retail but active in travel and food sectors. Post-Christmas sales in January still see high digital ad demand.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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