Facebook Ads Insights Tool

Facebook Ads Cost Per Purchase Benchmarks for Marketing & Advertising in United Arab Emirates

See how your purchase costs compare. Explore ecommerce conversion cost benchmarks by industry, region, and campaign type

Cost Per Purchase for Marketing & Advertising in United Arab Emirates

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • On average, cost-per-purchase in Marketing & Advertising for United Arab Emirates was 46.6% above the global baseline across the same months.
  • The series is highly volatile, with multiple month-to-month swings greater than 90% and a wide range from a low of 0.31 in July 2025 to a high of 203.82 in May 2025.
  • Seasonal patterns are mixed: an October spike, a November dip, a December rebound, and the period’s peak in May; the global trend is steadier with mild Q4/Q1 uplift.
  • Median levels still sit above market: 65.1 in United Arab Emirates vs 51.2 globally.
  • From the first to the last observed month, United Arab Emirates fell 99.3%, driven by an exceptional July trough; the global baseline was nearly flat over the same span (-0.8%).

This analysis looks at cost-per-purchase trends for industry Marketing & Advertising and target country United Arab Emirates compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

United Arab Emirates overview (selected data)

  • Average across observed months: 72.65; median: 65.08.
  • High/low: highest in May 2025 (203.82), lowest in July 2025 (0.31).
  • Change from first to last month: 41.43 in September 2024 to 0.31 in July 2025 (-99.3%).
  • Notable month-to-month moves:
  • +201% from September to October 2024 (41.43 → 124.69).
  • -86.6% in November 2024 (124.69 → 16.77).
  • +193.6% in December 2024 (16.77 → 49.24).
  • -91.4% in February 2025 (80.92 → 6.99).
  • +1,297% in March 2025 (6.99 → 97.62).
  • +94.6% in May 2025 (104.76 → 203.82).
  • -99.9% in July 2025 (203.82 → 0.31).
  • Volatility: extremely high. Range spans 203.51 points over the period.

Global baseline overview (comparison period)

  • Average: 49.55; median: 51.25.
  • High/low: highest in February 2025 (53.89), lowest in November 2024 (43.19).
  • Change from first to last overlapping month: 46.60 in September 2024 to 46.21 in July 2025 (-0.8%).
  • Month-to-month moves are modest, mostly within ±10%, indicating a stable global backdrop.

Relative positioning vs global trend

  • Overall level: United Arab Emirates is above market on average (+46.6%). Median also sits higher (+27% vs global median).
  • Frequency above/below: United Arab Emirates was above the global baseline in 5 of 10 months and below in 5. When above, it ranged from roughly 55% to 300% higher; when below, it ranged from about 4% to 99% lower.
  • Seasonality:
  • United Arab Emirates shows an October spike, a sharp November dip, and a December rebound. The period’s peak arrives in May, followed by an exceptional July low.
  • Globally, costs are steadier with a mild lift into late Q4 and early Q1, staying largely in the 46–54 band.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry Marketing & Advertising and United Arab Emirates helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Marketing & Advertising industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting United Arab Emirates, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

Optimize Smarter with Superads

Improve your Facebook ad performance

• Instant performance insights – See which ads, audiences, and creatives drive results.

• Data-driven creative decisions – Spot patterns to improve ROAS.

• Effortless reporting – No spreadsheets, just clear insights.

Get Started for free →

The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

United Arab Emirates Advertising Landscape

National Holidays

Jan 1New Year's Day
Mar 30–31Eid al-Fitr
Jun 6Arafat Day
Jun 7–9Eid al-Adha
Jul 7Islamic New Year
Sep 15Prophet Muhammad's Birthday
Dec 1Commemoration Day
Dec 2–3UAE National Day

Key Shopping Season

Ramadan + Eid (Mar–Apr), End of November–December (UAE National Day, Christmas, New Year), Dubai Shopping Festival (mid-Dec through Jan)

Potential Advertising Impact

CPMs may rise sharply during Ramadan and Eid, especially in e‑commerce, gifting, F&B, and beauty sectors. UAE National Day campaigns could lead to high local bidding activity in travel, banking, and luxury retail. Dubai Shopping Festival drives elevated CPMs from mid-December to mid-January. Islamic holidays shift each year, affecting year-over-year comparisons.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

Explore Facebook Ads Metrics

Discover detailed cost benchmarks for different Facebook advertising metrics:

CPC (Cost Per Click)

Average cost per click benchmarks across industries

CPM (Cost Per Mille)

Cost per thousand impressions across different markets

CTR (Click Through Rate)

Benchmark click-through rates for Facebook ads

Cost Per Lead

Cost per lead across different markets

Cost Per Purchase

Average cost per purchase benchmarks across industries

Cost Per App Install

See how much it costs to get users to install an app