See how your purchase costs compare. Explore ecommerce conversion cost benchmarks by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Media’s cost-per-purchase came in well below the global benchmark and trended downward across the period. The category opened high in November, fell sharply into December, then rebounded through early Q1 before easing into a mid-year low and settling into a tighter, lower-cost band by early Q4. Volatility was noticeable, with several sharp month-to-month swings and a brief July rebound standing out against a broadly softening trajectory.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for the Media industry across all countries compared to the global benchmark.
Across November 2024 to October 2025, Media’s median cost per purchase (CPP) averaged $18.36, ranging from a high of $21.00 in November to a low of $16.05 in June—a range of roughly $4.95 (about 27% of the average). The period began at $21.00 in November and ended at $16.19 in October, a 23% decline end-to-end.
Key movements:
Month-to-month volatility averaged about $1.95 (roughly 10.6% of the category’s average), pointing to choppier movement than a smooth seasonal curve.
For context, the global all-industry benchmark averaged $49.33, peaking at $53.84 in February and bottoming at $42.61 in November.
Seasonally, the Media category showed:
This rhythm reflects a pronounced mid-year trough and a late-year leveling at the low end of the range.
Relative to Facebook Ads benchmarks across all industries, Media’s CPP stayed well below market throughout:
In short, cost per purchase for the Media industry across all countries averaged $18.36 and trailed the global all-industry benchmark by roughly two-thirds, with a notable mid-year low and a late-year stabilization. Understanding Facebook Ads benchmarks for cost per purchase in the Media industry—alongside CPC trends, CPM analysis, and CTR performance—helps frame industry ad performance and compare it to global patterns across all countries.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Media industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.
Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.
Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.
Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.
Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app