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Facebook Ads Cost Per Purchase Benchmarks for Media in Argentina

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Cost Per Purchase for Media in Argentina

October 2024 - October 2025

Insights

Detailed observation of presented data

This analysis looks at cost-per-purchase trends for industry Media and target country Argentina compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Key takeaways

  • On average, Argentina’s cost-per-purchase was 6.8% below the global baseline across the same months (45.48 vs 48.78).
  • Volatility was very high: average absolute month-over-month change was about 60% versus roughly 6% globally.
  • The series peaked in February 2025 (98.72) and dipped to near-zero in July–August 2025 (0.13 and 0.10).
  • From the first to the last month observed (Oct 2024 to Aug 2025), the metric fell by 99.8%.
  • Seasonal shape is evident: higher costs in Q4 and a sharp surge in February, followed by a sustained mid-year decline.

Overview of the selected time series

  • Coverage: nine months from Oct 2024 to Aug 2025 (with gaps in Apr–May and Sep).
  • Average: 45.48.
  • High/low:
  • High: 98.72 in February 2025.
  • Low: 0.10 in August 2025 (with 0.13 in July 2025).
  • Notable movements (month-over-month):
  • Oct → Nov: +61.8% (47.46 to 76.78).
  • Nov → Dec: −35.6% (76.78 to 49.50).
  • Jan → Feb: +146.8% (40.00 to 98.72).
  • Mar → Jun: −71.2% (75.04 to 21.58).
  • Jun → Jul: −99.4% (21.58 to 0.13).
  • First-to-last change: −99.8% (47.46 in Oct 2024 to 0.10 in Aug 2025).

Comparison with the global baseline

  • Baseline average (same months): 48.78; high 53.89 (Feb 2025), low 43.19 (Nov 2024).
  • Relative positioning by month:
  • Above market: Oct (+1.7%), Nov (+77.8%), Feb (+83.2%), Mar (+42.7%).
  • Below average: Dec (−3.9%), Jan (−23.6%).
  • Far below market: Jun (−54.0%), Jul (−99.7%), Aug (−99.8%).
  • Volatility comparison:
  • Selected data: average absolute month-over-month move ≈ 60%.
  • Baseline: ≈ 6%, reflecting a much steadier global trend.
  • Longer-run baseline context (full series provided): the global trend stays in a tight 43–54 band through Q1 and Q2, softening into late summer and reaching a low of 32.29 by September.

Seasonal patterns and timing

  • Q4: Elevated costs are visible, with a notable November lift in Argentina and a firm December globally.
  • Early Q1: Argentina spikes further in February, while the global series remains steady in the low-50s.
  • Mid-year: Argentina declines sharply from March onward, reaching near-zero by July–August; globally, costs ease modestly into summer.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry Media and Argentina helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Media industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Argentina, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Argentina Advertising Landscape

National Holidays

Jan 1New Year's Day
Mar 3‑4Carnival
Mar 24Truth & Justice Memorial
Apr 2Malvinas Day
Apr 18Good Friday
May 1Labour Day
May 25May Revolution Day
Jun 16Martín Miguel de Güemes Day
Jun 20Flag Day
Jul 9Independence Day
Aug 18San Martín Memorial Day
Oct 13Cultural Diversity Day
Nov 24National Sovereignty Day
Dec 8Immaculate Conception
Dec 25Christmas

Key Shopping Season

December (Christmas period)

Potential Advertising Impact

CPM might rise significantly during Carnival, Independence Day, and Christmas season. Retail and entertainment campaigns could require increased budgets.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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