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Facebook Ads Cost Per Purchase Benchmarks for Media in Norway

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Cost Per Purchase for Media in Norway

October 2024 - October 2025

Insights

Detailed observation of presented data

Facebook Ads cost-per-purchase benchmarks: Media in Norway vs global

  • Overall level: Norway’s Media cost-per-purchase averaged about 327.6 over the last 12 months versus the global 47.8 (≈6.8x above market). Excluding an extreme July spike, the Norway average was 90.2 (≈89% above market).
  • Volatility: Exceptionally high. Norway’s median month-to-month change was ≈43.7 versus the global median of ≈1.28. The average monthly swing in Norway (≈583.6) was driven by a July surge and subsequent whiplash.
  • Seasonality: The global baseline is steady through Q4–Q1 and softens into late summer, dipping in September. Norway followed a higher Q1 vs Q4 pattern but diverged sharply in Q3 with outsized fluctuations.
  • Direction of travel: From October to September, Norway rose ≈+736%, while the global trend fell ≈−31%.

This analysis looks at cost-per-purchase trends for industry Media and target country Norway compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Norway (Media) overview

  • Average: 327.6; Average excluding July: 90.2
  • High and low: High in July 2025 at 2,938.56; low in August 2025 at 19.07 (June was similarly low at 19.31).
  • First-to-last change: 47.95 (Oct 2024) to 400.57 (Sep 2025), ≈+736%.
  • Notable spikes/dips:
  • Feb–Mar 2025 stayed elevated (104.93 and 103.02).
  • April fell back to 47.29, then May rose to 73.04.
  • June dropped to 19.31, followed by an extreme July spike to 2,938.56 (>150x June), then a crash to 19.07 in August (≈−99%), and a rebound to 400.57 in September.
  • Volatility: Median month-to-month absolute change ≈43.7; average ≈583.6.

Global baseline overview

  • Average: 47.8; range: 32.29 (Sep 2025) to 53.89 (Feb 2025).
  • First-to-last change: 46.67 (Oct 2024) to 32.29 (Sep 2025), ≈−30.8%.
  • Seasonality: Relatively steady through Q4–Q1 (Dec–Mar around 51–54), then a broad slide into late summer with a clear low in September.
  • Volatility: Median month-to-month absolute change ≈1.28; average ≈3.25, indicating stable global costs.

Norway vs global: positioning and seasonality

  • Relative positioning: Norway was above market in 8 of 12 months (Oct, Nov, Dec, Jan, Feb, Mar, May, Sep), below in 4 (Apr, Jun, Aug, plus a significant June–August trough). The July and September highs were far above market; June and August were well below.
  • Seasonal pattern: Both series show Q1 above Q4. Norway’s Q2 averaged 46.5, roughly in line with the global 49.8, before Q3 diverged sharply due to the July spike and September rebound.
  • Typical differential: Before the Q3 anomaly, Norway commonly sat 15–95% above the global level; April was slightly below (≈−8%), and June/August significantly below (≈−59%).

Understanding cost-per-purchase benchmarks on Facebook Ads in industry Media and Norway helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Media industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Norway, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Norway Advertising Landscape

National Holidays

Jan 1New Year's Day
Apr 17Maundy Thursday
Apr 18Good Friday
Apr 20Easter Sunday
Apr 21Easter Monday
May 1Labour Day
May 17Constitution Day
May 29Ascension Day
Jun 8Whit Sunday
Jun 9Whit Monday
Dec 25Christmas Day
Dec 26Boxing Day

Key Shopping Season

Late November (Black Friday/Singles Day), December (Christmas & post‑Christmas sales), Spring holiday period (April–May travel and tourism)

Potential Advertising Impact

CPM and CPC could rise during Easter and Ascension when Norwegians travel or spend time on leisure. Constitution Day (May 17) is widely celebrated—media activity may increase and ad competition could intensify. Most public holidays result in shop closures; ad inventory may shrink during holidays. Pentecost weekend may reduce weekday competition.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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