See how your purchase costs compare. Explore ecommerce conversion cost benchmarks by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Nonprofit advertisers across all countries spent far less per conversion than the broader market, yet followed a recognizable mid‑year lift before a sharp late‑year reset. Facebook Ads Cost per Purchase (CPP) for the Nonprofit industry averaged $26.49 over the past 13 months versus a $48.06 global, all‑industry benchmark—about 45% lower. The curve crested in May, cooled through early Q4, and then fell decisively in November 2025. Volatility was moderate, with smaller month‑to‑month swings than the market overall.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Nonprofit in all countries compared to the global benchmark.
The period opens at $23.99 in November 2024, lifts into December ($27.90), and settles in January–February around $25.8. March ticks up to $27.94, setting the stage for a spring climb that peaks in May at $31.39—the highest CPP of the year for Nonprofit. From there, CPP eases to $30.38 in June, dips to $24.98 in July, rebounds in August ($27.02) and September ($29.56), cools in October ($25.53), and then drops sharply to $16.84 in November 2025—the period low.
Across the 13 months, Nonprofit CPP:
Key monthly shifts: +15% from April to May, −18% from June to July, +9% in September, −14% into October, and −34% from October to November 2025. Year over year (November to November), Nonprofit CPP fell 30% (from $23.99 to $16.84).
The rhythm reads as a steady late‑Q4/early‑Q1 plateau, a consistent Q2 rise, mixed Q3, and a soft Q4 finish:
The all‑industry baseline shows a more classic pattern: elevated Q1 costs (peak $53.81 in February), a gradual summer cool‑down, and a notable drop in October and especially November 2025.
Nonprofit CPP sat below market every month—by about 45% on average. The gap was widest in February (−52% vs. global) and narrowest in June (−37%). While the global benchmark averaged $48.06 with a median of $49.90, Nonprofit posted $26.49 and $27.02, respectively. Volatility was slightly lower for Nonprofit ($3.1 average monthly absolute change) than the global all‑industry line ($3.45). Year‑over‑year, both series contracted sharply into November 2025: −30% for Nonprofit, −28% for the market.
In short, the Nonprofit sector across all countries tracked below the all‑industry benchmark throughout the year, rose into late spring, moved choppily through summer, and then reset lower into November 2025—mirroring the market’s late‑year pullback but from a structurally lower cost base.
Understanding Facebook Ads benchmarks for Cost per Purchase in the Nonprofit industry across all countries helps contextualize country‑specific ad costs, CPM analysis, CPC trends, and CTR performance against the global market. This view highlights industry ad performance patterns and the persistent discount Nonprofit CPP holds relative to all‑industry levels worldwide.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Nonprofit industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.
Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.
Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.
Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.
Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app