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July 2025 - July 2026
Detailed observation of presented data
Nonprofit cost-per-purchase (CPP) ran materially lower than the overall benchmark for most of the 13‑month window, but the rhythm and volatility tell a more complex story. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Nonprofit in All countries available compared to the global benchmark.
Across June 2025–June 2026 the median Cost Per Purchase for Nonprofit averaged roughly $30.23, starting at $27.92 in June 2025 and finishing at $54.75 in June 2026 — a near +96% lift from the opening month driven by a dramatic spike in that final month. The series ranged from a low of $19.28 (May 2026) to a high of $54.75 (June 2026). By contrast the global baseline averaged about $48.18 over the same period, with its own range from $25.50 (June 2026) up to $55.54 (March 2026).
Month-to-month movement was visible but uneven. Nonprofit moved mostly in the mid‑$20s to low‑$30s through the second half of 2025 and early 2026, punctuated by a December local high (~$34.18) and a gradual decline into spring 2026 that bottomed at $19.28 in May. The final month broke that trend with a steep jump to $54.75. Overall volatility (average absolute monthly change) was about $5.7; excluding the June 2026 spike the average monthly swing was closer to $3.0.
There are clear seasonal rhythms: Nonprofit CPP climbed into late Q4 (Dec 2025 ~ $34.18), then eased through Q1 and into Q2, reaching its trough in May 2026 (~$19.28). That softening through early Q2 contrasts with the sudden reversal in June 2026. The global baseline shows stronger mid‑winter pressure (March 2026 peak ~ $55.54) and a sharp downward move into June 2026 (to $25.50). In other words, both series show end‑of‑period spikes and mid‑period softness, but the timing and magnitude differ between the Nonprofit cohort and the broader market.
On average Nonprofit CPP trailed the global benchmark by about 37% over the period. Month by month the gap widened and narrowed: at its narrowest (December 2025) Nonprofit was roughly 31% below the baseline; at its widest (May 2026) it was about 57% below. The pattern flipped in June 2026, when Nonprofit rose to roughly 115% above the global median for that month (Nonprofit $54.75 vs. baseline $25.50). Compared to baseline volatility (~$4.2 average monthly change), Nonprofit’s series was more muted for much of the year but finished with a sharper tail‑risk move.
Understanding these dynamics offers a numerically rich picture relevant to Facebook Ads benchmarks, CPC trends, CPM analysis, CTR performance context, country-specific ad costs, and industry ad performance for Nonprofit across All countries available.
Closing: Understanding Cost Per Purchase benchmarks for Nonprofit across All countries available provides a clear comparison point to global patterns and highlights when Nonprofit performance diverged from broader market trends.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Nonprofit industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.
Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.
Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.
Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.
Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.
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