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Facebook Ads Cost Per Purchase Benchmarks for Nonprofit in Brazil

See how your purchase costs compare. Explore ecommerce conversion cost benchmarks by industry, region, and campaign type

Cost Per Purchase for Nonprofit in Brazil

October 2024 - October 2025

Insights

Detailed observation of presented data

Cost-per-purchase benchmarks: key takeaways

  • This analysis looks at cost-per-purchase trends for industry Nonprofit and target country Brazil compared to the global trend; the analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
  • Across overlapping months, Brazil Nonprofit runs below market: on average 36% lower than the global baseline.
  • The selected series is volatile, with a sharp spike in March and a pullback by June; overall level rises 65% from February to June.
  • The global baseline is comparatively steady through most months, peaking around late Q4–Q1 and easing into summer, with a notable drop in September.
  • Seasonality: global costs typically firm in Q4/early Q1 and cool in mid-year; Brazil Nonprofit shows a March peak rather than a Q4 peak.

Selected trend highlights

  • Period covered: Feb 2025, Mar 2025, Jun 2025 (median cost-per-purchase).
  • Average: 32.74; high: 49.99 (Mar 2025); low: 18.21 (Feb 2025); range: 31.78.
  • First-to-last change (Feb → Jun): +64.9%.
  • Month-to-month moves:
  • Feb → Mar: +174.5% (from 18.21 to 49.99).
  • Mar → Jun: −39.9% (to 30.03).
  • Volatility: average absolute month-to-month move ≈ 25.87 (≈79% of the series average), indicating pronounced swings across the observed months.

Global baseline overview

  • Period covered: Oct 2024 to Sep 2025.
  • Average: 47.82; high: 53.89 (Feb 2025); low: 32.29 (Sep 2025).
  • First-to-last change (Oct 2024 → Sep 2025): −30.8%.
  • Volatility: average absolute month-to-month move ≈ 3.25 (≈6.8% of the average), showing relatively stable costs for most of the year.
  • Notable movements:
  • Nov → Dec: +8.34 (seasonal lift into year-end).
  • Aug → Sep: −13.40, a sharp late-Q3 drop.

How Brazil Nonprofit compares to the global baseline

  • Overlapping months:
  • Feb 2025: 18.21 vs 53.89 globally (≈66% below market).
  • Mar 2025: 49.99 vs 52.61 (≈5% below market, broadly in line).
  • Jun 2025: 30.03 vs 46.96 (≈36% below market).
  • Overall on overlap: Brazil Nonprofit averages 32.74 vs 51.15 globally (≈36% lower).
  • Positioning: below average globally in all shared months, with March nearly in line and February notably lower.

Seasonality and volatility context

  • Global pattern: costs strengthen from late Q4 into early Q1, then drift lower through mid-year, with a steep decline in September—consistent with typical advertising cost seasonalities.
  • Brazil Nonprofit pattern: a February trough, a March peak, then a retracement by June. This places the category-country combination mostly below global levels, with a short-lived convergence in March.

Understanding cost-per-purchase benchmarks on Facebook Ads in industry Nonprofit and Brazil helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Nonprofit industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Brazil, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Brazil Advertising Landscape

National Holidays

Jan 1New Year's Day
Mar 3–4Carnival
Apr 18Good Friday
Apr 21Tiradentes Day
May 1Labour Day
Jun 19Corpus Christi
Sep 7Independence Day
Oct 12Our Lady of Aparecida (Children's Day)
Nov 2All Souls' Day
Nov 15Republic Proclamation Day
Nov 20Black Awareness Day
Dec 25Christmas Day

Key Shopping Season

December (Christmas), Late November (Black Friday), Children's Day (Oct 12)

Potential Advertising Impact

CPM and CPC might rise around Carnival and Independence Day due to increased social activity. Children's Day (Oct 12) and Black Friday could see sharp spikes in competition. December (Christmas) may surge e‑commerce traffic, prompting high CPMs. Extended holiday weekends could shift ad engagement patterns.

What's a healthy cost per purchase for ecommerce brands?

It depends on your product price and margins. Most brands aim for $10 to $50. For higher-ticket products, a higher CPA may be acceptable as long as you're maintaining a strong return on ad spend.

How does product price impact CPA benchmarks?

Higher-priced products typically have a higher CPA because people take longer to convert. That's not necessarily a problem if your margin can support it. You should measure CPA in context with AOV and LTV.

Why are my purchase costs going up despite stable ROAS?

Your AOV may be increasing, which helps maintain ROAS even if CPA rises. You could also be facing higher CPMs, lower conversion rates, or creative fatigue.

Should I use manual bidding to control CPA more effectively?

Manual bidding can help if you're struggling to stay within target CPA. It's best used by experienced advertisers who can monitor performance and adjust regularly. It gives more control, but also requires more effort.

How do I scale spend without letting CPA skyrocket?

Increase budget gradually, rotate creative often, and avoid overlapping audiences. Scaling too quickly can lead to audience saturation and rising CPAs.

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